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of 11
pro vyhledávání: '"Gary Bamossy"'
Get into the contemporary European Consumer mindset with this industry-leading text. Consumer Behaviour: A European Perspective, 7th Edition is the latest version of this market-leading textbook, providing the most comprehensive and engaging introduc
Consumer Behaviour: A European Perspective 6th Edition by Michael R. Solomon, Gary J. Bamossy, Søren T. Askegaard and Margaret K. Hogg Now in its sixth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and
Publikováno v:
Bamossy, G J, Goldberg, M, Gorn, J & Perrachio, L 2003, ' Understanding Materialism Among Youth ', Journal of Consumer Psychology, vol. 13, no. 3, pp. 278-288 . https://doi.org/10.1207/S15327663JCP1303_09
Journal of Consumer Psychology, 13(3), 278-288. Elsevier Inc.
Journal of Consumer Psychology, 13(3), 278-288. Elsevier Inc.
As an emerging value, materialism helps explain the consumer behavior of youth. Using a national sample of 9- to 14-year-olds, in this study we developed a Youth Materialism Scale. The findings suggest that more materialistic youth tend to shop more
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2c2686d176501ee08b17f79b17331793
https://research.vu.nl/en/publications/c8ac7c31-d468-48c9-baf1-c749fc5e5f03
https://research.vu.nl/en/publications/c8ac7c31-d468-48c9-baf1-c749fc5e5f03
Autor:
Yvonne M. van Everdingen, Gary Bamossy
Publikováno v:
Journal of Business Research. 48:123-133
Based on the diffusion literature and an extensive pilot study among CFOs of European firms and European banking experts, a conceptual adoption model identifying the various sets of factors that influence the adoption of the Euro for commercial purpo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::63f2e7e77600407694e1ff39f228658b
https://doi.org/10.1016/s0148-2963(98)00100-3
https://doi.org/10.1016/s0148-2963(98)00100-3
Autor:
Gary Bamossy, Janeen Arnold Costa
Publikováno v:
Gender, Culture, and Consumer Behavior ISBN: 9780203127575
As.a.starting.point.for.our.review.of.gender.literature.in.marketing.and. consumer.behavior,.we.have.chosen.Sidney. J..Levy’s. “Symbols. for.Sale” (1959)..Levy.opens.a.thoughtful.section.of. this.classic.article.by.stating,. “One.of.the.most.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::29272198a42092506473e6f09b8f9147
https://doi.org/10.4324/9780203127575-28
https://doi.org/10.4324/9780203127575-28
Publikováno v:
Solomon, M, Bamossy, G & Askegaard, S 2001, Konsumentenverhalten-Der europäische Markt . 1 udg, Stollfuß Medien, München .
University of Southern Denmark
University of Southern Denmark
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::6b279613e1792c96200e92853a025005
https://portal.findresearcher.sdu.dk/da/publications/7ec31890-4f3c-11dd-b1a1-000ea68e967b
https://portal.findresearcher.sdu.dk/da/publications/7ec31890-4f3c-11dd-b1a1-000ea68e967b
Consumer Behaviour: A European Perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be applied to broader/strategic
Autor:
Gary Bamossy
Publikováno v:
Journal of Cultural Economics. 6:37-44
Over the past ten years, research on consumer patronage of the performing arts has moved through a process of primarily descriptive studies of audiences, to one of examining the various dynamics of audience behavior wherein current audience factors a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::191098f121327e9865af66e705d9a25e
https://doi.org/10.1007/bf02511599
https://doi.org/10.1007/bf02511599
Publikováno v:
Empirical Studies of the Arts. 3:63-79
This article presents evidence for reliability and validity for the Aesthetic Judgment Ability (AJA) test. The test is a relatively easy to administer measure of aesthetic ability in judging paintings. Initial findings demonstrate strong evidence for
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8546c25aec64fa98d809bc0c0738a9b4
https://doi.org/10.2190/1u13-u2db-0be3-a4fn
https://doi.org/10.2190/1u13-u2db-0be3-a4fn
Publikováno v:
Monash University
Virtual Social Identity and Consumer Behavior ISBN: 9781315698342
Virtual Social Identity and Consumer Behavior ISBN: 9781315698342
This chapter focuses on massively multiplayer online role-playing games (MMORPGs). In MMORPGs, gamers play a role and actively interact with others through avatars. Avatars are designed and controlled by gamers, and avatars can be manipulated in the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7b8af6e2246036316f93ee9b0c67f229
https://research.monash.edu/en/publications/f29554e5-e3c5-4d48-9a29-94f3eb8b8b8c
https://research.monash.edu/en/publications/f29554e5-e3c5-4d48-9a29-94f3eb8b8b8c