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pro vyhledávání: '"Garay Acuña, Dante Daniel Alonso"'
Publikováno v:
Repositorio Institucional-Ulima
Universidad de Lima
ULIMA-Institucional
instacron:ULIMA
Universidad de Lima
ULIMA-Institucional
instacron:ULIMA
Several studies mention that experience, feeling and knowledge are the factors that intervene in a purchase decision influenced by advertising stimuli. However, there is little literature exploring the criteria of marketing managers on how they under
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::42b64caadcdebb023d5ebb090a04683e
https://hdl.handle.net/20.500.12724/12340
https://hdl.handle.net/20.500.12724/12340
