A Comparative study on the marketing management in Uka Tarsadia University library and Veer Narmad South Gujarat University Library

Autor: Patel, Jashvant, Gamit, Rajesh

Publikováno v: Patel, Jashvant and Gamit, Rajesh A Comparative study on the marketing management in Uka Tarsadia University library and Veer Narmad South Gujarat University Library., 2023 . In National Conference Re-envisioning Library and Information Services in the Agile Era, Dept of Library and Information Science Gujarat University Ahmedabad, 9-10 January 2023. [Conference paper]

Study understand the trends and characteristics of marketing in both university central library. Study adopts qualitative analysis methodology focusing on library marketing. Study adopted though the comparison of theme library marketing i) library en

Externí odkaz: http://eprints.rclis.org/44165/