Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Galvão, Fábio Henrique Silva"'
Publikováno v:
In Revista de Administração January-March 2017 52(1):15-25
Publikováno v:
Revista de Administração (São Paulo), Volume: 52, Issue: 1, Pages: 15-25, Published: MAR 2017
Taking the perspective of brand priming theory, this study proposes that brands associated with an audacious personality trait may influence consumers to be take more risks in making subsequent decisions. Two experiments, run in sport brands contexts
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______608::053f507c02b5c8954b3176658220cb4c
http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0080-21072017000100015&lng=en&tlng=en
http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0080-21072017000100015&lng=en&tlng=en
Autor:
Esteky, Sina1 (AUTHOR) estekys@miamioh.edu
Publikováno v:
Journal of Marketing Research (JMR). Dec2022, Vol. 59 Issue 6, p1216-1234. 19p. 5 Diagrams, 2 Graphs.