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pro vyhledávání: '"Gagiškytė Laura"'
Autor:
Zikienė Kristina, Gagiškytė Laura
Publikováno v:
Organizacijų Vadyba: Sisteminiai Tyrimai, Vol 84, Iss 1, Pp 113-126 (2020)
The article aims to identify the importance of experience marketing dimensions for city residents’ and visitors’ loyalty. The theoretical part of this article analyses the concepts of experience and city marketing, city customers and their import
Externí odkaz:
https://doaj.org/article/de3d3d3a82544325823f33b8f031170c