Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Gaelle Marie Moal"'
Publikováno v:
Journal of Consumer Marketing
Journal of Consumer Marketing, Emerald, 2021, 38 (4), pp.410-419. ⟨10.1108/JCM-07-2019-3324⟩
Journal of Consumer Marketing, Emerald, 2021, 38 (4), pp.410-419. ⟨10.1108/JCM-07-2019-3324⟩
Purpose This study aims to examine how exposure to female models in advertisements can create identity tensions in senior women and how they manage the comparison and develop different adaptation strategies to deal with these tensions. Design/methodo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0f33783c6bc0edf13d4bf5716d7cb0a9
https://doi.org/10.1108/jcm-07-2019-3324
https://doi.org/10.1108/jcm-07-2019-3324
Autor:
Gaelle Marie Moal
Publikováno v:
Journal of Consumer Marketing. 38:69-77
Purpose This purpose of this paper is to identify the travel constraints faced by retired travelers and the influence that becoming old in the 21st century exerts on the erection of travel barriers. Design/methodology/approach This research relies on
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cb98bed706050ab18570a059b07b02b0
https://doi.org/10.1108/jcm-02-2020-3665
https://doi.org/10.1108/jcm-02-2020-3665