Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Gaby J. Schröder"'
Autor:
Gaby J. Schröder, J.M.C. Schijns
Publikováno v:
Journal of Direct Marketing. 10:69-79
Relationship management is becoming more important in direct marketing. Measuring the strength of relationships is important, since relationship strength can be used as a segmentation variable. However, in measuring relationship strength, usually one
Autor:
Gaby J. Schröder, Luc W. M. Wiertz
Publikováno v:
Educational Innovation in Economics and Business II ISBN: 9789401062176
At the Maastricht Faculty of Economics and Business Administration, the educational approach is based on problem-based learning (PBL). Ten to twelve students in a group, guided by a tutor, discuss problems developed by the staff. This academic year,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::81c928602028b3abeb1679fe541c7284
https://doi.org/10.1007/978-94-011-5268-6_13
https://doi.org/10.1007/978-94-011-5268-6_13