Zobrazeno 1 - 10 of 62 pro vyhledávání: '"Gabriele Pizzi"'
1
Digital technologies and privacy: State of the art and research directions
Autor: Daniele Scarpi, Gabriele Pizzi, Shashi Matta
Publikováno v: Psychology & Marketing. 39:1687-1697
Digital technologies have transformed every aspect of marketing and have brought consumer privacy front and center of research and discourse over the last two decades. Whereas companies and consumers have arguably benefited through the availability a
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2251fc07f9f8194abfd5c25f406ba487
https://doi.org/10.1002/mar.21692
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2
Artificial intelligence and the new forms of interaction: Who has the control when interacting with a chatbot?
Autor: Eleonora Pantano, Daniele Scarpi, Gabriele Pizzi
Publikováno v: Journal of Business Research. 129:878-890
Advances in artificial intelligence provide new tools of digital assistance that retailers can use to support consumers while shopping. The aim of this research is to examine how consumers react as a function of assistants’ appearance (human- vs. n
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3ac9a7ae37e1eeb4867026db3854840d
https://doi.org/10.1016/j.jbusres.2020.11.006
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4
Who is interested in retail education? The (mis)match between the leading universities’ offerings and job demand in the UK
Autor: Eleonora Pantano, Andrew Rogers, Gabriele Pizzi
Publikováno v: International Journal of Retail & Distribution Management
Pantano, E, Pizzi, G & Rogers, A 2020, ' Who is interested in retail education? The (mis)match between the leading universities’ offerings and job demand in UK ', International Journal of Retail and Distribution Management . https://doi.org/10.1108/IJRDM-04-2019-0139
PurposeRetail management has acquired the attention of scholars and practitioners, with many international and prestigious journals specifically relating to the topic. Also, top-tier journals in other disciplines have proposed special issues on the n
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::dd4b47c599e21a265268f9983412c222
https://doi.org/10.1108/ijrdm-04-2019-0139
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5
Consumer-defined assortments: application of card-sorting to category management
Autor: Gian Luca Marzocchi, Gabriele Pizzi
Publikováno v: Italian Journal of Marketing. 2020:67-84
Category management theory and practice have traditionally overlooked the role of the consumer in defining category boundaries. Industry-based criteria do not necessarily overlap with the perceptual view of the assortment held, implicitly or explicit
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2aa6d2f6c0bbb346a0b9b2ce38f0db4b
https://doi.org/10.1007/s43039-020-00005-6
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6
Twins of Evil? Consumers reactions to 3D versus 2D product pictures
Autor: Gabriele, Pizzi, Daniele, Scarpi, Vannucci, Virginia, Anne, Roggeveen
Online retailers are increasingly adopting 3D digital twins instead of 2D pictures on their e-commerce webpages. This research compares the effect of 3D vs. 2D pictures on consumers’ perceptions and future intentions toward an e-tailer. We advance
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::f7006002d8adb4661a55e04aacdbfede
http://hdl.handle.net/11585/871727
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7
Consumers’ fairness and privacy perceptions with personalized pricing
Autor: Vannucci, Virginia, Gabriele, Pizzi, Yupal, Shukla, Gaetano, Aiello
This research focuses on retailers’ price personalization strategies and investigates if consumers display different levels of store patronage intention and expected amount of discount depending on the type of data they are asked to disclose to obt
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::b837611cf64fcd759fa475e318d83410
http://hdl.handle.net/11585/871658
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8
Fake News, Real Problems for Brands: The Impact of Content Truthfulness and Source Credibility on consumers' Behavioral Intentions toward the Advertised Brands
Autor: Marco Visentin, Gabriele Pizzi, Marco Pichierri
Publikováno v: Journal of Interactive Marketing. 45:99-112
The presence of fake news via Internet media compels researchers and practitioners to understand the consequences of this phenomenon on marketing activities. Surprisingly, no marketing study to date has analyzed the effect of fake news on consumers'
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e9f617c3d6058cfef5604bd7b842db08
https://doi.org/10.1016/j.intmar.2018.09.001
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9
Tweets to escape: intercultural differences in consumer expectations and risk behavior during the COVID-19 lockdown in three European countries
Autor: Luke Devereux, Eleonora Pantano, Constantinos-Vasilios Priporas, Gabriele Pizzi
This study aims to understand the extent to which a time of emergency, (e.g. the COVID-19 pandemic), impacts consumer behaviour in terms of risk and expectations. The methodology involves the systematic content analysis of 15,000 tweets collected fro
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::444c33230cfc99ad81f0f61a2d68bd9e
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10
Row and Order:a consumer-oriented approach to define retailers shelf layouts ’
Autor: Gabriele Pizzi
Category management theory and practice have traditionally overlooked the role of the consumer in defining how products should be sorted on retail shelves. However, industry-based criteria do not necessarily overlap with the perceptual view of the as
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______4094::76b3dea9b0dd766cd86b834ca6545d20
http://hdl.handle.net/11585/770409
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