An integration of customer value and customer relationship in urban centres and peripheries

Autor: Gabriele Lipciute, Rasa Smaliukiene, Svajone Bekesiene

Publikováno v: Management : Journal of Contemporary Management Issues, Vol 25, Iss Special issue, Pp 43-61 (2020)
Management : Journal of Contemporary Management Issues
Volume 25
Issue Special issue

The purpose of this study is to investigate the role of customer values in building customer relationships with regard to the urban factor. This paper seeks to empirically explain how the urban factor affects customer preferences as the differences b

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c5d20557183dbf0d2ed5b5417304ff08
https://doi.org/10.30924/mjcmi.25.s.5