La praxis legal y ética de la publicidad en el Perú

Autor: Gabriela Bardales, Raquel Reinoso

Publikováno v: Journal of Economics Finance and Administrative Studies (22180648) vol. 3 Issue 5 (1995)
ESAN-Institucional
Universidad ESAN
instacron:ESAN

Describes and analyzes the evolution of advertising regulation in Peru between 1974 and 1994. It also examines the role of the agencies in charge of enforcing the laws related to the practice of this activity and the self-regulatory efforts made. It

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::671b771b677fbe1cc07a715c65f5cde2
https://revistas.esan.edu.pe/index.php/jefas/article/view/475