Zobrazeno 1 - 10
of 21
pro vyhledávání: '"Gabriel Ogunmokun"'
Publikováno v:
Problems and Perspectives in Management, Vol 2, Iss 4 (2004)
Externí odkaz:
https://doaj.org/article/1591f7465eb84e55a5cbb49bbf1f828f
Publikováno v:
Research Handbook on Export Marketing. :246-259
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9e0ef82c5a63b62ded3c469defede282
https://doi.org/10.4337/9781781954393.00016
https://doi.org/10.4337/9781781954393.00016
Autor:
Gabriel Ogunmokun, Li Ling-yee
Publikováno v:
Industrial Marketing Management. 37:738-751
Using evidence from exporting firms in China, this research aims to determine the conditions that foster manufacturing flexibility and the way in which firms support it. The contingency perspective and the competence and capability theory are utilize
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::384bdc2a8e9c7d1bba97d6f5c1b81fa2
https://doi.org/10.1016/j.indmarman.2007.05.007
https://doi.org/10.1016/j.indmarman.2007.05.007
Autor:
Li Ling-yee, Gabriel Ogunmokun
Publikováno v:
Global Perspectives in Marketing for the 21st Century ISBN: 9783319173559
Despite the substantial quantity of work that has been done in the area of export marketing and performance over the last three decades, according to Aaby and Slater (1989), as well as Cavusgil and Kirpalani (1993), there still remain few generalizab
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2e4a05b6ee3d1b5d3cd2472fc91e980e
https://doi.org/10.1007/978-3-319-17356-6_52
https://doi.org/10.1007/978-3-319-17356-6_52
Autor:
Gabriel Ogunmokun, Ling Yee Esther Li
Publikováno v:
Global Perspectives in Marketing for the 21st Century ISBN: 9783319173559
In carrying out marketing work, an organization may use one or a combination of the following philosophies or concepts which Kotier (1994), described as: (1) the production concept (2) the product concept (3) the selling concept (4) the marketing con
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d7a93072aa6bfe950c616481eb7ef888
https://doi.org/10.1007/978-3-319-17356-6_54
https://doi.org/10.1007/978-3-319-17356-6_54
Autor:
Gabriel Ogunmokun, Claudia Amonini
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319173191
Strategic marketing planning has received increasing attention over the last decade as a valuable weapon in the battle for long-term success in today’s competitive environment. A review of the literature demonstrates that strategic marketing planni
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ff4967db1247a2f68d07577582e6e56d
https://doi.org/10.1007/978-3-319-17320-7_131
https://doi.org/10.1007/978-3-319-17320-7_131
Autor:
Gabriel Ogunmokun, Ling-yee Li
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319173191
The literature concerning export performance (e.g. Aaby and Slater, 1988; Axinn, 1988; Chetty and Hamilton 1993; Christensen et al. 1987; Holzmuller and Kasper, 1991; Kaynak and Kuan 1993; Koh 1991; Louter et.al 1991; Madsen, 1989; Reid, 1991; Style
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::86ce9c09a4e2ee6c2ce2bfbcd7f857c1
https://doi.org/10.1007/978-3-319-17320-7_146
https://doi.org/10.1007/978-3-319-17320-7_146
Autor:
Ling-yee Li, Gabriel Ogunmokun
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319173191
According to Cavusgil and Kirpalani, 1993), Styles and Ambler, (1994), despite the substantial quantity of work that has been done regarding the determinants of export performance, there still remain few generalizable conclusions that can help guide
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f1e2d6746a09cc96c99936f94aa1fdf4
https://doi.org/10.1007/978-3-319-17320-7_145
https://doi.org/10.1007/978-3-319-17320-7_145
Autor:
Simone Ng, Gabriel Ogunmokun
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319173191
Although exporting has received considerable attention in the international marketing literature (e.g. Aaby & Slater 1989; Axinn 1988; Baker 1992; Bijimolt 1993; Bijmolt & Zwart 1994; Bilkey 1978; Buckley et al 1988; Calof 1993, 1995; Cavusgil & Naor
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::da763c8040ae531dc649a8b776680809
https://doi.org/10.1007/978-3-319-17320-7_116
https://doi.org/10.1007/978-3-319-17320-7_116
Autor:
Sheila Iswariah, Gabriel Ogunmokun
Publikováno v:
Global Perspectives in Marketing for the 21st Century ISBN: 9783319173559
According to Kotler, Chandler, Brown and Adam (1994, p. 752), many analysts view the 1990s as the ‘Earth Decade’ in which protection of the natural environment will be the major issue facing people around the world. Environmental issues according
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a67c5cfa1da71a353a78ae29b80679d0
https://doi.org/10.1007/978-3-319-17356-6_34
https://doi.org/10.1007/978-3-319-17356-6_34