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pro vyhledávání: '"Ga-Eun (Grace) Oh"'
Autor:
Ga-Eun (Grace) Oh
Publikováno v:
Heliyon, Vol 7, Iss 2, Pp e06318- (2021)
Previous research has suggested the negative relationship between self-esteem and conspicuous consumption since conspicuous consumption is aimed to gain social recognition and signal status. However, it has not been much explored how this relationshi
Externí odkaz:
https://doaj.org/article/9e4883c99f1a475aae7854225fc43498
Publikováno v:
Journal of the Association for Consumer Research. 7:450-460
Publikováno v:
Journal of Business Research. 149:713-727
Publikováno v:
International Journal of Consumer Studies. 46:2128-2152
Publikováno v:
International Journal of Advertising. 42:868-889
Publikováno v:
Journal of Marketing Management. 37:1736-1763
Publikováno v:
Asia Pacific Journal of Marketing and Logistics.
PurposeThe purpose of this study was to understand consumers' continuance intention to purchase in social commerce from an integrated perspective of the expectation confirmation model (ECM) and information adoption model (IAM). Moreover, the cultural
Publikováno v:
International Journal of Information Technology & Decision Making. 20:933-958
Echoing the increasing availability of various kinds of wearable technologies in the marketplace, a growing body of literature has examined which factors are related to consumers’ adoption of wearable devices. While previous studies have applied se
Autor:
Ga-Eun (Grace) Oh
Publikováno v:
Innovation in Aging
Previous research has shown the relationship of subjective age and health status: feeling younger than one’s age is correlated with better health outcomes including both subjective and objective measures. This research investigates how the view of