Zobrazeno 1 - 4
of 4
pro vyhledávání: '"G. T. Zhuravlev"'
Autor:
A. V. Balabanova, G. T. Zhuravlev
Publikováno v:
Путеводитель предпринимателя, Vol 0, Iss 33, Pp 19-32 (2020)
The article discusses the study of motives of consumer behavior on the market of information services; methods of collection of marketing information and its analysis; the role and methods of cluster analysis.
Externí odkaz:
https://doaj.org/article/a4299bc1cc4a43afa564e2080a2eefd2
Autor:
G. T. Zhuravlev
Publikováno v:
Путеводитель предпринимателя, Vol 0, Iss 39, Pp 114-122 (2020)
In the article the main properties and tendencies of the modern information society, its concept are considered. The role of a worldwide wide area network Internet in the modern information society and a chance which it gives for entrepreneurs is con
Externí odkaz:
https://doaj.org/article/ac14fc2da53d464182e9c396ea105f28
Autor:
A. V. Balabanova, G. T. Zhuravlev
Publikováno v:
Путеводитель предпринимателя, Vol 0, Iss 27, Pp 57-74 (2020)
In the article problems of methodology of carrying out marketing and social researches rise. Various methods of carrying out these researches are considered.
Externí odkaz:
https://doaj.org/article/b7033257e9384e9f9d316901d86476ba
Autor:
A. V. Balabanova, G. T. Zhuravlev
Publikováno v:
Путеводитель предпринимателя, Vol 0, Iss 29, Pp 26-37 (2020)
The article considers the essence and content of marketing research, information needs, and consumer behavior on the market of information services.
Externí odkaz:
https://doaj.org/article/d563d584045e4bdd8dab29eeca29b511