Zobrazeno 1 - 10
of 12
pro vyhledávání: '"G. K. Deshmukh"'
Autor:
G. K. Deshmukh, Asha Sahu
Publikováno v:
Journal of Ravishankar University (PART-A). 26:17-24
Mobile shopping is the new attraction among the customers and retailers. High tech life, smart connectivity, advanced mobile phones and busy lifestyles have paved the way of mobile shopping adoption. Mobile commerce is progression of e-commerce and m
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::27a1263ac884275245a0009391ed5529
https://doi.org/10.52228/jrua.2020-26-1-3
https://doi.org/10.52228/jrua.2020-26-1-3
Publikováno v:
Journal of Ravishankar University (PART-A). 25:26-35
Corporate social Responsibility has become a buzz word in recent times. Its worldwide acceptance due to the social consciousness of enterprises coupled with legal orientation in developing countries like India has made it one of the most researched i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ced9df9d4b4e3a9401041b1cd90d10a6
https://doi.org/10.52228/jrua.2019-25-1-4
https://doi.org/10.52228/jrua.2019-25-1-4
Autor:
Arijit Goswami, G. K. Deshmukh
The concept of neuromarketing is emerging in recent years. It signifies the use of research on the brain in the managerial context. Gradually this concept gained popularity in academics as well as the practical world. Neuromarketing is an evolving in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3eb54ae1af5b35149689c8a6141c494d
https://doi.org/10.4018/978-1-6684-4496-2.ch005
https://doi.org/10.4018/978-1-6684-4496-2.ch005
Publikováno v:
Business Perspectives and Research. 8:156-172
Global information technology projects are risky with failure rates for customer relationship management information technology (CRM IT) projects estimated to 70 percent. These failures are often due to multiplicity of factors including poor risk man
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::19512285bba53324bcd3247a57644c32
https://doi.org/10.1177/2278533719887005
https://doi.org/10.1177/2278533719887005
Publikováno v:
Business Perspectives and Research. 7:1-15
Present study is an attempt to measure technology readiness of Indian customers towards self checkout service (SCS) through mobile app at retail stores at Hyderabad, India. Self-checkout services (SCS), a key offering of self service technology (SST)
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9a4413070f7dd15628d6293af27bf625
https://doi.org/10.1177/2278533718800118
https://doi.org/10.1177/2278533718800118
Publikováno v:
Global Business Review. :097215092090869
Present study identifies Indian seniors’ intention to use the internet and actual usage along with influence of age, gender, education and experience as moderators. This study proposes modifications in unified theory of acceptance and use of techno
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8387a0f937beb184539fd40a0643c91a
https://doi.org/10.1177/0972150920908690
https://doi.org/10.1177/0972150920908690
Autor:
G. K. Deshmukh, Sanskrity Joseph
Publikováno v:
International Journal of Social and Organizational Dynamics in IT. 4:12-29
The fact that ‘Man is a social being' is seen and felt in real as well as in virtual world. The paper discusses the advent of concept of social customer. All customers who use social media to share their experience through their positive or negativ
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::018724091cffdaad4c13270e3a799aad
https://doi.org/10.4018/ijsodit.2015070102
https://doi.org/10.4018/ijsodit.2015070102
Autor:
G. K. Deshmukh, Sanskrity Joseph
The fact that ‘Man is a social being' is seen and felt in real as well as in virtual world. The paper discusses the advent of concept of social customer. All customers who use social media to share their experience through their positive or negativ
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::75e6729d73e2489bf99f61a16d23aeeb
https://doi.org/10.4018/978-1-5225-3929-2.ch022
https://doi.org/10.4018/978-1-5225-3929-2.ch022
Publikováno v:
International Journal of Management Studies. :130
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::42443f9d131ba4f2fb5287df1a0947d5
https://doi.org/10.18843/ijms/v5i3(5)/18
https://doi.org/10.18843/ijms/v5i3(5)/18
Publikováno v:
Asian Journal of Management. 8:569
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b69e8f06ac5dc5b141ba8e64b75564a9
https://doi.org/10.5958/2321-5763.2017.00091.9
https://doi.org/10.5958/2321-5763.2017.00091.9