Zobrazeno 1 - 10
of 500
pro vyhledávání: '"G Schiffman"'
Autor:
Leon G. Schiffman, Joseph L. Wisenblit
For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strat
Publikováno v:
Journal of Political Marketing. 11:246-264
The primary objective of this research study was to explore young voters’ (i.e., those 18 to 34 years of age) trust of information media sources within the context of the 2008 U.S. presidential ele...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c5931240c2990b122da0bcd9d72a0acb
https://doi.org/10.1080/15377857.2012.724294
https://doi.org/10.1080/15377857.2012.724294
Publikováno v:
European Journal of Marketing. 44:369-381
PurposeThe purpose of this research is to examine whether generally trusting people are any more likely to be the same people who are also more politically trusting. In particular, the research focuses on the relationship between interpersonal trust
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1f9781b32d21c89ac6c1c5bf4beab689
https://doi.org/10.1108/03090561011020471
https://doi.org/10.1108/03090561011020471
Publikováno v:
Journal of Political Marketing. 7:105-130
Based on a nationwide survey completed just prior to the 2004 U.S. presidential election, an investigation was undertaken to contrast the views of younger and older voters in terms of their trust in the political system (e.g., a democratic form of go
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a213208811f1a0651960fc91cbc354db
https://doi.org/10.1080/15377850802053000
https://doi.org/10.1080/15377850802053000
Publikováno v:
Global Perspectives in Marketing for the 21st Century ISBN: 9783319173559
For high technology users, the opportunity to personally and directly secure services on the Internet should be a welcomed option to the variability of services delivered by humans. Yet our research indicates, to the contrary, that high technology us
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::aed0a5da3ecac1cf953a1dd3c96d407c
https://doi.org/10.1007/978-3-319-17356-6_72
https://doi.org/10.1007/978-3-319-17356-6_72
Publikováno v:
Services Marketing Quarterly. 28:1-17
Frequency marketing programs are widely used by service providers to build relationships and loyalty. This study examines one particular form of frequency marketing program the frequent flyer program and the factors which influence loyalty to the ser
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a46a7910a2716b3ba89d213d574735d8
https://doi.org/10.1300/j396v28n01_01
https://doi.org/10.1300/j396v28n01_01
Autor:
Leon G. Schiffman, Michael Callow
Publikováno v:
European Journal of Marketing. 38:1113-1128
The purpose of this paper is to explore the effectiveness of using standardized visual images in global print advertising campaigns. In particular, it examines how visual images depicting social (in)activity are interpreted among students from the US
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::58d8259ae0214c3b1b9546f5dde413b3
https://doi.org/10.1108/03090560410548898
https://doi.org/10.1108/03090560410548898
Consumer Behaviour: A European Outlook, 2/e ePub
Publikováno v:
Psychology and Marketing. 19:993-1007
When a 30-year decline in the American voters' trust of political office holders and the election process is contrasted to their enduring trust of the democratic form of government, there is strong confirmation of the need to take a multidimensional
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ca8e1a06e7b756656652e47a22b52116
https://doi.org/10.1002/mar.10049
https://doi.org/10.1002/mar.10049
Autor:
Leon G. Schiffman, Charles A. McMellon
Publikováno v:
Journal of Applied Gerontology. 21:157-175
As individuals age, many begin to perceive a loss of control in their personal and social lives. To regain some of that control, individuals are buying computers and going on the Internet. The authors suggest that individuals who go on the Internet a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2033d44023dab795cb2690ca919d2d1e
https://doi.org/10.1177/07364802021002002
https://doi.org/10.1177/07364802021002002