Zobrazeno 1 - 10
of 29
pro vyhledávání: '"Günter J. Hitsch"'
Publikováno v:
Quantitative Marketing and Economics. 19:289-368
We provide generalizable results on the price and promotion tactics employed in the U.S. retail grocery industry. First, we document a large degree of price dispersion for UPCs and brands across stores, both nationally and at the local market level.
Publikováno v:
Econometrica. 89:1855-1879
We estimate the distribution of television advertising elasticities and the distribution of the advertising return on investment (ROI) for a large number of products in many categories. Our results reveal substantially smaller advertising elasticitie
We provide generalizable and robust results on the causal sales effect of TV advertising for a large number of products in many categories. Such generalizable results provide a prior distribution that can improve the advertising decisions made by fir
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::718951320a28054be433164c4358c852
https://doi.org/10.3386/w27684
https://doi.org/10.3386/w27684
Publikováno v:
SSRN Electronic Journal.
In this document, we detail how to construct the Nielsen Ad Intel Database from the raw source files provided by the Kilts Center for Marketing at the University of Chicago Booth School of Business. Further, we detail our procedure for matching the A
Publikováno v:
Marketing Science. 37:22-53
We measure the causal effects of income and wealth on the demand for private-label products. Prior research suggests that these effects are large and, in particular, that private-label demand rises during recessions. Our empirical analysis is based o
We document the degree of price dispersion and the similarities as well as differences in pricing and promotion strategies across stores in the U.S. retail (grocery) industry. Our analysis is based on “big data” that allow us to draw general conc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a9b41eeadb00e213d5c5d50f13be902d
https://doi.org/10.3386/w26306
https://doi.org/10.3386/w26306
The authors analyze the initial conditions bias in the estimation of brand choice models with structural state dependence. Using a combination of Monte Carlo simulations and empirical case studies ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7d709cd126babc8719098aa16e82bdbe
https://doi.org/10.3386/w26217
https://doi.org/10.3386/w26217
Publikováno v:
SSRN Electronic Journal.
We analyze the initial conditions bias in the estimation of brand choice models with structural state dependence. Using a combination of Monte Carlo simulations and empirical case studies of shopping panels, we show that popular, simple solutions tha
Publikováno v:
SSRN Electronic Journal.
We estimate the distribution of television advertising elasticities and the distribution of the advertising return on investment (ROI) for a large number of products in many categories. Our results reveal substantially smaller advertising elasticitie
Autor:
Sanjog Misra, Günter J. Hitsch
Publikováno v:
SSRN Electronic Journal.
We discuss how to construct optimal targeting policies and document the difference in profits from alternative targeting policies by using estimation approaches that are based on recent advances in causal inference and machine learning. We introduce