Zobrazeno 1 - 10
of 54
pro vyhledávání: '"Fuller, Rachel"'
Autor:
Fuller, Rachel1 (AUTHOR) Rachel.fuller@marketingscience.info, Hogan, Samantha2 (AUTHOR), Pervan, Simon3 (AUTHOR)
Publikováno v:
International Journal of Market Research. Jan2024, Vol. 66 Issue 1, p91-114. 24p.
Publikováno v:
European Journal of Marketing, 2022, Vol. 57, Issue 2, pp. 360-386.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJM-10-2021-0792
Autor:
Fuller, Rachel
The aim of this thesis is to clarify the link between consumer memory and brand choice, which is a seminal assumption of prominent marketing theories and brand management practises, such as Customer Based Brand Equity (CBBE; Keller, 1993, 2003). The
Externí odkaz:
http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.727708
Autor:
Fuller, Rachel Jane
This thesis contributes to a growing literature on identity and the home. The study's findings enrich understandings of the way people organize the material culture of their homes, and the way objects and practices are drawn into their self-storying.
Externí odkaz:
https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.724302
Publikováno v:
In Journal of Physiotherapy October 2019 65(4):230-236
Akademický článek
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Autor:
Fuller, Rachel1 (AUTHOR), Pervan, Simon2 (AUTHOR), Kunstler, Breanne3 (AUTHOR), Merolli, Mark4 (AUTHOR)
Publikováno v:
Services Marketing Quarterly. Oct-Dec2022, Vol. 43 Issue 4, p504-519. 16p.
Publikováno v:
In Australasian Marketing Journal (AMJ) November 2017 25(4):309-316
Autor:
Stocchi, Lara, Fuller, Rachel
Publikováno v:
Journal of Product & Brand Management, 2017, Vol. 26, Issue 5, pp. 453-468.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-06-2016-1220
Autor:
Fuller, Rachel1 rachelafuller901@gmail.com, Venter, Bob2,3, Venter, Lynne2,3, Venter, Jeremia2, Blue, Sofia K.1
Publikováno v:
Primate Conservation. 2021, Issue 35, p139-155. 17p.