Zobrazeno 1 - 5
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pro vyhledávání: '"Fujisawa, Chieko"'
Autor:
Fujisawa, Chieko, Kasuga, Norihiro
This study analyzes advertiser firms' product differentiation strategies and the relationship two media advertising effect, mass media and online media. We derive an inverse demand function from the utility function relating to the evaluation of the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1687::dc3b06069b985421ed1f719e204eaba1
https://hdl.handle.net/10419/265629
https://hdl.handle.net/10419/265629
Autor:
Fujisawa, Chieko, Kasuga, Norihiro
We develop an advertising strategy for durable goods firms applying a dual time-period model while considering three-stage game in a Cournot competition. We assume that firms employ two advertising approaches; one is online advertising, which escalat
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1687::f4c398f02d41b0f587207e2aef79898f
https://hdl.handle.net/10419/238023
https://hdl.handle.net/10419/238023
Autor:
Fujisawa, Chieko, Kasuga, Norihiro
Expansion of the cloud computing market, a major reform in information and communication technology (ICT), has attracted wide attention. From the perspective of companies that need cloud services, if access to cloud spreads is available on rent inste
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1687::c02af0bdee0020f7adeb42ca2087a88a
https://hdl.handle.net/10419/205177
https://hdl.handle.net/10419/205177
Autor:
Nariu, Tatsuhiko, Fujisawa, Chieko
Publikováno v:
国民経済雑誌. 211(3):1-15