Zobrazeno 1 - 10
of 63
pro vyhledávání: '"Fue Zeng"'
Publikováno v:
Pakistan Journal of Commerce and Social Sciences, Vol 13, Iss 3, Pp 599-619 (2019)
As environmental awareness increases, consumers tend to focus more on environmental friendly products. The literature on green consumption has recently focused on the Asian markets, in particular, the populous country of the world ’china’. Desp
Externí odkaz:
https://doaj.org/article/dd1870c5ad9649949dd805ff621823c7
Publikováno v:
Frontiers in Psychology, Vol 8 (2017)
This research aims to explore how social communications of online communities affect users’ perception and responses toward social media advertising. We developed a conceptual model based on the SBT, encapsulating 9 constructs and 10 hypothesis ext
Externí odkaz:
https://doaj.org/article/83f0ca0caafa4480be590c621fad5a47
Publikováno v:
Psychology & Marketing. 40:1012-1025
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ebe84c881cfddf0ab719f06201e31148
https://doi.org/10.1002/mar.21777
https://doi.org/10.1002/mar.21777
Publikováno v:
European Journal of Marketing. 56:2749-2773
Purpose Prosumers’ creative performance in a co-creation activity is greatly affected by the disclosure of activity information. Extant research has separately examined the impact of participant numbers and the impact of platform transparency, but
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7154e16de9bc7ce1da6abeaabc565476
https://doi.org/10.1108/ejm-10-2021-0825
https://doi.org/10.1108/ejm-10-2021-0825
Publikováno v:
Advances in Psychological Science. 30:1350-1366
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7d4341047332cc00d8bc98455730c8d2
https://doi.org/10.3724/sp.j.1042.2022.01
https://doi.org/10.3724/sp.j.1042.2022.01
Publikováno v:
Asian Academy of Management Journal. 2022, Vol. 27 Issue 1, p155-174. 20p.
Publikováno v:
MIS Quarterly; Jun2020, Vol. 44 Issue 2, p957-982, 26p, 1 Diagram, 19 Charts, 4 Graphs
Publikováno v:
Journal of Business Research. 132:441-452
Existing research has primarily investigated the bright side of channel rewards, such as gaining distributors’ positive feedback and/or to avoid their negative responses. While acknowledging the potential negative effects of channel rewards, few st
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3c3b08002e13ad9f7c7479ec7869e512
https://doi.org/10.1016/j.jbusres.2021.04.046
https://doi.org/10.1016/j.jbusres.2021.04.046
Publikováno v:
Asian Academy of Management Journal.
There are various factors, such as the use of growth hormones, chemical additives in animal feed, animal welfare, health issues, and environmental concerns, which have led to a steady increase in global consumption of organic meat. The literature on
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d314a7ecd1c17b66360e67ae8383d686
https://doi.org/10.21315/aamj2022.27.1.7
https://doi.org/10.21315/aamj2022.27.1.7
Publikováno v:
Industrial Marketing Management. 93:650-660
A manufacturer-initiated reward event not only influences the awarded distributor but also alters the behaviors of the unrewarded distributors in the distribution network (i.e., observers). Going beyond a bilateral view of reward, this article examin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::edaa6a474c675118eb3a09824faa87b9
https://doi.org/10.1016/j.indmarman.2019.01.003
https://doi.org/10.1016/j.indmarman.2019.01.003