Zobrazeno 1 - 10
of 24
pro vyhledávání: '"Frisou, Jean"'
Publikováno v:
Décisions Marketing, 2018 Oct 01(92), 11-29.
Externí odkaz:
https://www.jstor.org/stable/26640854
Autor:
Frisou, Jean, Yildiz, Hélène
Publikováno v:
Recherche et Applications en Marketing, 2011 Jun 01. 26(2), 29-50.
Externí odkaz:
https://www.jstor.org/stable/26897247
Autor:
Frisou, Jean, Yildiz, Hélène
Publikováno v:
In Journal of Retailing and Consumer Services 2011 18(1):81-91
Autor:
Frisou, Jean
Publikováno v:
Recherche et Applications en Marketing, 2005 Jun 01. 20(2), 105-125.
Externí odkaz:
https://www.jstor.org/stable/40589458
Autor:
Frisou, Jean
Publikováno v:
Recherche et Applications en Marketing, 2000 Jan 01. 15(1), 63-80.
Externí odkaz:
https://www.jstor.org/stable/40589217
Publikováno v:
Gestion 2000. 2018, Vol. 35 Issue 3, p5-44. 29p. 3 Black and White Photographs, 2 Diagrams, 2 Charts, 2 Graphs.
Publikováno v:
Revue Française de Gestion
Revue Française de Gestion, Lavoisier, 2019, 6 (283), pp.93-107. ⟨10.3166/rfg.2019.00369⟩
18th International Marketing Trends Conference
18th International Marketing Trends Conference, Jan 2019, Venise, Italy
Revue Française de Gestion, Lavoisier, 2019, 6 (283), pp.93-107. ⟨10.3166/rfg.2019.00369⟩
18th International Marketing Trends Conference
18th International Marketing Trends Conference, Jan 2019, Venise, Italy
Traditional retailers are facing the competition of new actors born in the internet world. Whereas those physical retailers try to expand online, the virtual operators recognize the need to develop a physical presence in the marketplace. Models of ma
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::42e4473f303a6051e3efc533de7526e5
https://hal-univ-bourgogne.archives-ouvertes.fr/hal-02454049
https://hal-univ-bourgogne.archives-ouvertes.fr/hal-02454049
Publikováno v:
Décisions Marketing
Décisions Marketing, Association Française du Marketing, 2019, 92, pp.11-29
Décisions Marketing, Association Française du Marketing, 2019, 92, pp.11-29
International audience; While the role of the sales staff has been significantly reduced in the most recent point-of-sale format innovations, this article analyzes its role in the process of learning and adopting a Drive by customers. The qualitative
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::7030927bf4cd37b36bb3708d2348fb50
https://hal-univ-bourgogne.archives-ouvertes.fr/hal-02006064
https://hal-univ-bourgogne.archives-ouvertes.fr/hal-02006064
Autor:
Frisou, Jean
Publikováno v:
Recherche et Applications en Marketing, 1995 Jan 01. 10(3), 17-32.
Externí odkaz:
https://www.jstor.org/stable/40589008
Autor:
FRISOU, Jean1 jfrisou@groupeinseec.com
Publikováno v:
Revue Française du Marketing. oct/nov2012, Issue 237/238, p27-42. 16p.