A Typology of Reverse Innovation

Autor: von Zedtwitz, Max, Corsi, Simone, Søberg, Peder Veng, Frega, Romeo

Publikováno v: von Zedtwitz, M, Corsi, S, Søberg, P V & Frega, R 2015, ' A Typology of Reverse Innovation ', Journal of Product Innovation Management, vol. 32, no. 1, pp. 12-28 . https://doi.org/10.1111/jpim.12181

Reverse innovation commonly refers to an innovation initially launched in a developing country and later introduced to an advanced country. This study expands the definition of reverse innovation beyond its market-introduction focus by considering re

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A Typology of Reverse Innovation.

Autor: Zedtwitz, Max, Corsi, Simone, Søberg, Peder Veng, Frega, Romeo

Publikováno v: Journal of Product Innovation Management; Jan2015, Vol. 32 Issue 1, p12-28, 17p, 1 Diagram, 4 Charts