Het innovatiepotentieel van klantenservicemedewerkers benutten

Autor: Fred Langerak, Jeroen Schepers

Publikováno v: MAB, Vol 88, Iss 7/8, Pp 309-317 (2014)

Veel bedrijven zetten klantenservicemedewerkers, zoals callcenter- medewerkers of servicetechnici, uitsluitend in om problemen bij klanten zo snel mogelijk te verhelpen. Helaas gaan marketing- en servicemanagers vaak voorbij aan het feit dat deze med

Externí odkaz: https://doaj.org/article/efe3c56ddb11414ca303305531e61a55

Holding Back or Letting Go?

Autor: Stela Ivanova, Theresa Treffers, Fred Langerak, Markus Groth

Publikováno v: Entrepreneurship Theory and Practice. 47(4):1460-1495

Drawing on emotion regulation theory, this study investigates if and how emotion suppression informs relationship viability within new venture teams (NVTs) when such teams face obstacles. In particular, we use a dyadic approach to examine the suppres

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e0703b75d0959a21cfac807c64eff367
https://research.tue.nl/en/publications/7875e623-3d87-4ec9-9a8b-7a85997efe6e

Optimal distinctiveness across revenue models: Performance effects of differentiation of paid and free products in a mobile app market

Autor: Joey van Angeren, Govert Vroom, Brian T. McCann, Ksenia Podoynitsyna, Fred Langerak

Publikováno v: Strategic Management Journal, 43(10), 2066-2100. John Wiley and Sons Ltd
Strategic Management Journal, 43(10), 2066-2100. Wiley
van Angeren, J, Vroom, G, McCann, B T, Podoynitsyna, K S & Langerak, F 2022, ' Optimal distinctiveness across revenue models: Performance effects of differentiation of paid and free products in a mobile app market ', Strategic Management Journal, vol. 43, no. 10, pp. 2066-2100 . https://doi.org/10.1002/smj.3394

Research Summary: The optimal distinctiveness literature highlights a fundamental trade-off in product positioning within market categories: Products should be distinct to minimize competition, but similar to build legitimacy. Most recently, this res

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::eab66382cdc8fb3661618ad2eb839ebb
https://doi.org/10.1002/smj.3394

Front End Transfers of Digital Innovations in a Hybrid Agile-Stage-Gate Setting

Autor: Elke den Ouden, Ksenia Podoynitsyna, Fred Langerak, Kati Brock

Publikováno v: Journal of Product Innovation Management, 37(6), 506-527. Wiley-Blackwell

Digital innovations often follow a more fluid innovation process and, therefore, require different ways of managing the front end of innovation. Agile as alternative to established front end management practices is often suggested, potentially combin

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::046920b28efd4dd7e556067cf68a5105
http://www.scopus.com/inward/record.url?scp=85096638662&partnerID=8YFLogxK

Combined Intuition and Rationality Increases Software Feature Novelty for Female Software Designers

Autor: Fred Langerak, Katrin Eling, Maryam Razavian, Carianne Pretorius

Publikováno v: IEEE Software, 38(2), 64-69. IEEE Computer Society

Overcoming society's complex problems requires novel solutions. Applying different cognitive styles can promote novelty when designing software aimed at these problems. Through an experiment with 80 software design practitioners, we found that female

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5e3e81f31bbf0d8bf2c4cad761609145
http://arxiv.org/abs/2012.05563