Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Fred Beasley"'
Autor:
Mary Conway Dato-on, Fred Beasley
Publikováno v:
Innovative Marketing, Vol 1, Iss 2 (2005)
Externí odkaz:
https://doaj.org/article/3178d818441146259cf56ad1372eec6e
Publikováno v:
American Journal of Business. 19:63-71
An empirical study was conducted to investigate predictors of computer anxiety among undergraduate college business students. The effects of academic major, computer‐related experience, gender, and ACT scores on computer anxiety were investigated.
Autor:
Fred Beasley, Matthew D. Shank
Publikováno v:
Journal of Marketing for Higher Education. 8:63-71
Do male and female students really behave differently and want different things from a college education? The present study was and designed to address this issue and extend what was previously known regarding gender differences in the university sel
Publikováno v:
Marketing Education Review. 8:37-43
Autor:
Fred Beasley, Matthew D. Shank
Publikováno v:
Journal of Promotion Management. 4:103-118
While there is general agreement that price promotions generally have an immediate positive impact on the sales of consumer nondurables, there is little agreement about their repeat-purchasing effects. Promotion usage effects may exist in which brand
Autor:
Fred Beasley
Publikováno v:
Journal of Promotion Management. 2:89-104
One potential cause of sales increases for consumer nondurables during promotional periods is purchase acceleration. That is, a promotion may cause consumers to buy larger quantities of a product (quantity acceleration) and/or purchase the product so
Autor:
Fred Beasley, Douglas Havelka
Publikováno v:
Journal of College Teaching & Learning (TLC). 1
This study updates prior research and examines the stability of the factors underlying computer anxiety across time and with a different population of subjects. A factor analysis revealed four distinct factors in the computer anxiety construct: gener
Publikováno v:
Plasmid. 59(2)
Despite the prevalence of Arthrobacter in the environment little is known about their plasmids, or the capacity of Arthrobacter plasmids to mediate horizontal gene transfer. In this study, we compared eight plasmids from five Arthrobacter strains in
Publikováno v:
Journal of College Teaching & Learning (TLC). 2
Student evaluation of teacher effectiveness (SETE) has become commonplace as one measure of teaching performance in higher education. A study was performed to determine which criteria taken from several SETE instruments is considered more or less cri