Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Franziska Kullak"'
Publikováno v:
Industrial Marketing Management. 100:19-35
There is a growing body of research into market shaping, the process whereby the deliberate actions of market actors create or transform market systems. However, extant studies focus primarily on individual actors who shape markets for economic advan
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b413283a37df52cf7175b7936d835f10
https://doi.org/10.1016/j.indmarman.2021.10.014
https://doi.org/10.1016/j.indmarman.2021.10.014
Publikováno v:
Journal of Business Research. 125:630-642
As social purpose organizations (SPOs) feature dual economic and social goals, contemporary research is beginning to grasp the importance of value creation being shared amongst network actors. However, how an SPO's business model can fully leverage t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::28dd9964ccb5b9c007de31c29ff92e30
https://doi.org/10.1016/j.jbusres.2020.01.069
https://doi.org/10.1016/j.jbusres.2020.01.069