Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Frantisek OLSAVSKY"'
Publikováno v:
Marketing i Menedžment Innovacij, Vol 15, Iss 1, Pp 1-130 (2024)
This paper analyses the digitalization of museum marketing as an innovative tool for customer evaluation. The content analysis of digital tools created by the most visited museums in the world on social networks such as Facebook, Twitter and Instagra
Externí odkaz:
https://doaj.org/article/b4c6cafd3e134fbfaa12104ed07ec801
Publikováno v:
The Journal "Agriculture and Forestry". 68
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::532b1f383b6dd08dd88b259b1c8e763a
https://doi.org/10.17707/agricultforest.68.3.01
https://doi.org/10.17707/agricultforest.68.3.01
Autor:
Frantisek Olsavsky
Publikováno v:
Marketing Science & Inspirations. 15:46-51
In the process of shopping behavior, consumer decisions are influenced by a wide range of factors as well as the decisions of the consumer himself. In this article, attention is paid to consumer literacy. It interacts in the range of psychographic f
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f2588c43fd131b801e053df6d39db8cb
https://doi.org/10.46286/msi.2020.15.4.5
https://doi.org/10.46286/msi.2020.15.4.5