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Autor:
Frank V. Cespedes
Publikováno v:
Managing Digital Transformation ISBN: 9781003008637
Managing Digital Transformation
Managing Digital Transformation
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::67f779abf5a1168819f5c0daf2f40c5d
https://doi.org/10.4324/9781003008637-19
https://doi.org/10.4324/9781003008637-19
Autor:
Frank V. Cespedes
Named to the longlist for the 2021 Outstanding Works of Literature (OWL) Award in the Sales & Marketing categoryIn this smart, practical, and research-based guide, Harvard Business School professor Frank Cespedes offers essential sales strategies for
In 2011, Canibal launched a machine that could sort and compress aluminum cans, plastic bottles, and cups. Users could play a jackpot-style game on the machine's digital display, while disposing of their beverage containers and earning coupons or oth
In 2016 unforeseen Oil and Gas industry-wide demand slump drove ProdEng's average service rates down by more than 37%, with EBITDA margins falling from 50% to 24% in the second half of 2016. Although the Partners remained optimistic about ProdEng's l
In August 2017, Cumplo's Founder Shea and CEO Kirberg meet to discuss growth and strategy issues faced by this Chilean fintech startup. What sales and marketing strategy will best foster the compny's growth? Are changes needed in the product lineup?
Autor:
Frank V. Cespedes
The founders of a start-up platform for publishers have developed preliminary personas of target customers, and are evaluating the implications for initial target buyers, messaging, and marketing programs.
In 2017, Jay Desai, the CEO of Boston-based health care technology company PatientPing, had to consider a number of interrelated pricing challenges. Founded in late 2013, PatientPing sold a software platform that allowed health care providers to rece
Autor:
Bhavik N. Patel, Frank V. Cespedes
Publikováno v:
Journal of the American College of Radiology. 13:747-749