Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Frank Gregory Cabano"'
Publikováno v:
European Journal of Marketing. 57:185-201
Purpose This research aims to examine how religiosity influences consumers’ responses to rational versus emotional ad appeals. Design/methodology/approach Four experiments were conducted that examined how religiosity affected consumers’ responses
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d48cc5139a7311e6c1cb3e4df90e28e2
https://doi.org/10.1108/ejm-04-2021-0221
https://doi.org/10.1108/ejm-04-2021-0221
Publikováno v:
Journal of Services Marketing. 36:1031-1041
Purpose Given the growing prevalence of gun control policies in service settings, this study aims to investigate how the adoption of a gun control policy by a service business influences consumers’ evaluations of the service business. Design/method
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e1d320ef1dacd4c8f5e81cb87ed3aa16
https://doi.org/10.1108/jsm-05-2021-0186
https://doi.org/10.1108/jsm-05-2021-0186