The inside effects of a strong external employer brand: how external perceptions can influence organizational absenteeism rates

Autor: Katleen De Stobbeleir, Inge De Clippeleer, Jana Deprez, Dirk Buyens, Marjolein C.J. Caniëls, Frank Goedertier, Ans De Vos

Publikováno v: International Journal of Human Resource Management, 29(13), 2106-2136. ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
De Stobbeleir, K E M, De Clippeleer, I, Caniels, M C J, Goedertier, F, Deprez, J, De Vos, A & Buyens, D 2018, ' The inside effects of a strong external employer brand : how external perceptions can influence organizational absenteeism rates ', International Journal of Human Resource Management, vol. 29, no. 13, pp. 2106-2136 . https://doi.org/10.1080/09585192.2016.1239120
International journal of human resource management

In this study, we invoke a social identity and job resources perspective to investigate the impact of an organization’s internal and external employer brand images on employee absenteeism. Specifically, using workforce samples of 56 Belgian compani

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c6d28be6d359644c1eadc224da1c7395
https://research.ou.nl/en/publications/52cf727a-6210-4aad-ac10-88241659ae84

Brand typicality and distant novel extension acceptance: How risk-reduction counters low category fit

Autor: Frank Goedertier, Niraj Dawar, Maggie Geuens, Bert Weijters

Publikováno v: Journal of Business Research. 68:157-165

To increase consumer acceptance of novel products, firms often employ extension strategies, that is, launching new products under familiar brand names. Prototypical brands are among the most familiar in any product category, and, therefore, seem attr

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::dcd6788911e1147a077f86f6c4776aa6
https://doi.org/10.1016/j.jbusres.2014.04.005

Increasing choice satisfaction through goal-based labeling

Autor: Frank Goedertier, Maggie Geuens, Kristof Geskens, Bert Weijters

Publikováno v: Marketing Letters. 23:119-136

Business practitioners increasingly seem to believe in the power of goal-based labels (i.e., labels that link assortment items to consumption goals). While previous literature has focused on feature-based approaches to increase choice satisfaction, w

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::41fcf20a567a17b7310518e75a1886fc
https://doi.org/10.1007/s11002-011-9141-6