Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Francois Pilon"'
Autor:
Elias Hadjielias, Francois Pilon
Purpose This study aims to explore the dynamics enabling strategic account management (SAM) to function as a value co-creation selling model in the pharmaceutical industry. Design/methodology/approach Using an inductive qualitative research design, d
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::54650ecd94645861f30b3f05d2f11f0e
https://clok.uclan.ac.uk/16490/1/PDF_Proof.PDF
https://clok.uclan.ac.uk/16490/1/PDF_Proof.PDF
