Zobrazeno 1 - 10
of 23
pro vyhledávání: '"Franck Celhay"'
Publikováno v:
Journal of Business Research. 150:121-133
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::71262990fba4c46775f755e667c72d49
https://doi.org/10.1016/j.jbusres.2022.06.017
https://doi.org/10.1016/j.jbusres.2022.06.017
Autor:
Franck Celhay
Publikováno v:
The Routledge Handbook of Wine and Culture ISBN: 9781003034711
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a1d64e5135f4c8f45cca70f89ed6a6d6
https://doi.org/10.4324/9781003034711-20
https://doi.org/10.4324/9781003034711-20
Publikováno v:
Journal of retailing and consumer services
Journal of retailing and consumer services, 2019, 46, pp.11-20. ⟨10.1016/j.jretconser.2018.09.013⟩
Journal of retailing and consumer services, 2019, 46, pp.11-20. ⟨10.1016/j.jretconser.2018.09.013⟩
International audience; Packaging design as a medium for brand communication has a strong impact on the point-of-purchase decision. Therefore, marketers need a keen understanding of how packaging design influences brand perception. Although many stud
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ffed0180f32f53224a6eedf9c5d88384
https://doi.org/10.1016/j.jretconser.2018.09.013
https://doi.org/10.1016/j.jretconser.2018.09.013
Autor:
Franck Celhay
Publikováno v:
Conference Proceedings of the Academy for Design Innovation Management. 1
The logo is a key part of a brand’s visual identity. Logos appear on letterhead, business cards, annual reports, package and product designs, print and TV advertisements, websites and smartphone applications. As a result, logos have become an impor
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b885e3a54cb4481400de26deba1f34b9
https://doi.org/10.33114/adim.2017.90
https://doi.org/10.33114/adim.2017.90
Autor:
Franck Celhay, Hervé Remaud
Publikováno v:
Food Quality and Preference
Food Quality and Preference, 2018, ⟨10.1016/j.foodqual.2017.10.020⟩
Food Quality and Preference, 2018, ⟨10.1016/j.foodqual.2017.10.020⟩
A large body of research has shown that the graphic design of a package influences the perception of the corresponding product and brand. Marketing as well as semiotics literature have therefore acknowledged for along time that the graphic design of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5ee70f673465dd18a75df1b1ec072146
https://hal.archives-ouvertes.fr/hal-03414985
https://hal.archives-ouvertes.fr/hal-03414985
Publikováno v:
Recherche et Applications en Marketing (French Edition)
Recherche et Applications en Marketing (French Edition), SAGE Publications, 2017, 32 (2), pp.48-75. ⟨10.1177/0767370116678732⟩
Recherche et Applications en Marketing (French Edition), SAGE Publications, 2017, 32 (2), pp.48-75. ⟨10.1177/0767370116678732⟩
International audience; Cette recherche explore l’introduction de designs innovants au travers d’une analyse de contenu et d’une analyse sémiotique des codes visuels de deux régions viticoles : l’une connue pour être traditionnelle (Bordea
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::10a46464eb353b46e9b88bb52cba00fb
https://hal.archives-ouvertes.fr/hal-02056330
https://hal.archives-ouvertes.fr/hal-02056330
Package graphic design and innovation: a comparative study of Bordeaux and Barossa wine visual codes
This research investigates the introduction of innovative designs through content and semiotic analyse sof the visual codes of two wine regions: one known to be traditional (Bordeaux) and the other to be innovative (Barossa Valley). The content analy
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::50e1ac7fa4b0781864751c50e78dd005
https://hdl.handle.net/11541.2/125159
https://hdl.handle.net/11541.2/125159