Zobrazeno 1 - 10
of 62
pro vyhledávání: '"Franck Celhay"'
Publikováno v:
Journal of Business Research. 150:121-133
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::71262990fba4c46775f755e667c72d49
https://doi.org/10.1016/j.jbusres.2022.06.017
https://doi.org/10.1016/j.jbusres.2022.06.017
Autor:
Franck Celhay
Publikováno v:
The Routledge Handbook of Wine and Culture ISBN: 9781003034711
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a1d64e5135f4c8f45cca70f89ed6a6d6
https://doi.org/10.4324/9781003034711-20
https://doi.org/10.4324/9781003034711-20
Publikováno v:
Journal of retailing and consumer services
Journal of retailing and consumer services, 2019, 46, pp.11-20. ⟨10.1016/j.jretconser.2018.09.013⟩
Journal of retailing and consumer services, 2019, 46, pp.11-20. ⟨10.1016/j.jretconser.2018.09.013⟩
International audience; Packaging design as a medium for brand communication has a strong impact on the point-of-purchase decision. Therefore, marketers need a keen understanding of how packaging design influences brand perception. Although many stud
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ffed0180f32f53224a6eedf9c5d88384
https://doi.org/10.1016/j.jretconser.2018.09.013
https://doi.org/10.1016/j.jretconser.2018.09.013
Autor:
Celhay, Franck (AUTHOR), Luffarelli, Jonathan (AUTHOR) j.luffarelli@montpellier-bs.com
Publikováno v:
Journal of Consumer Research. Dec2024, Vol. 51 Issue 4, p820-844. 25p.
Autor:
Franck Celhay
Publikováno v:
Conference Proceedings of the Academy for Design Innovation Management. 1
The logo is a key part of a brand’s visual identity. Logos appear on letterhead, business cards, annual reports, package and product designs, print and TV advertisements, websites and smartphone applications. As a result, logos have become an impor
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b885e3a54cb4481400de26deba1f34b9
https://doi.org/10.33114/adim.2017.90
https://doi.org/10.33114/adim.2017.90
Autor:
Franck Celhay, Hervé Remaud
Publikováno v:
Food Quality and Preference
Food Quality and Preference, 2018, ⟨10.1016/j.foodqual.2017.10.020⟩
Food Quality and Preference, 2018, ⟨10.1016/j.foodqual.2017.10.020⟩
A large body of research has shown that the graphic design of a package influences the perception of the corresponding product and brand. Marketing as well as semiotics literature have therefore acknowledged for along time that the graphic design of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5ee70f673465dd18a75df1b1ec072146
https://hal.archives-ouvertes.fr/hal-03414985
https://hal.archives-ouvertes.fr/hal-03414985
Autor:
Peng, Yilang1 (AUTHOR), Wen, Taylor Jing2 (AUTHOR) jwen2@mailbox.sc.edu, Yang, Jing3 (AUTHOR)
Publikováno v:
Journal of Advertising. Aug/Sep2024, Vol. 53 Issue 4, p626-638. 13p.