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pro vyhledávání: '"Francisco Sarabia-Andreu"'
Autor:
Francisco Sarabia-Andreu, Francisco J. Sarabia-Sanchez, María Concepción Parra-Meroño, Pablo Moreno-Albaladejo
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 24, Iss 1, Pp 115-132 (2020)
Purpose – This study aims to examine the formal and metric properties of Gil et al.’s (2000) scale of attitudes toward organic products, which is the most popular scale to measure these attitudes. Design/methodology/approach – The sample consis
Externí odkaz:
https://doaj.org/article/ab611059e4104b2d90f972afa93eb053
Autor:
Francisco Sarabia-Andreu, Francisco J. Sarabia-Sánchez, María Concepción Parra-Meroño, Pablo Moreno-Albaladejo
Publikováno v:
Foods, Vol 9, Iss 2, p 197 (2020)
This study explores whether implicit and explicit attitudes toward organic products explain consumers’ predisposition to buy organic food, considering the hedonic and utilitarian dimensions of attitudes. The data are from an online survey, which in
Externí odkaz:
https://doaj.org/article/f1f0912bd81e4e6c9da57f2e234463cd
Autor:
María Concepción Parra-Meroño, Francisco Sarabia-Andreu, Francisco J. Sarabia-Sánchez, Pablo Moreno-Albaladejo
Publikováno v:
Spanish Journal of Marketing - ESIC. 24:115-132
espanolProposito – Este estudio examina las propiedades formales y metricas de la escala de actitudes hacia los productos organicos de Gil et al. (2000), que es la escala mas popular para medir estas actitudes. Metodologia – La muestra incluye 4.
Publikováno v:
International Journal of Wine Business Research. 30:463-480
PurposeThe purpose of this paper is to recognise the role of implicit and explicit attitudes on organic wine purchase intention and to segment consumers using these variables.Design/methodology/approachThe authors conducted a two-part Web survey (n=