Zobrazeno 1 - 10
of 46
pro vyhledávání: '"Francisco Rejón Guardia"'
Publikováno v:
Service Business. 17:167-193
This study examines the willingness of customers to accept, and their intention to recommend, the services provided by service robots in restaurants. A mixed-methods research approach was taken to evaluate a theoretical model based on behavioural rea
Publikováno v:
Journal of Destination Marketing & Management. 27:100745
Publikováno v:
Journal of Technology and Science Education, Vol 3, Iss 1, Pp 31-48 (2013)
Microblogging social networks (µBSNs) provide the opportunity to communicate worldwide making use of a small number of characters; an apparent limitation that forces users to share only essential information when linking to the world with which they
Externí odkaz:
https://doaj.org/article/7e0bcbbeffeb4c03ae65d3a7d2cb0edf
Publikováno v:
Journal of Teaching in Travel & Tourism. 21:120-141
Data analysis skills are key competencies which today’s students in higher education must acquire. Among non-cognitive factors hindering the acquisition of these competencies are negative attitudes...
Autor:
María Antonia García-Sastre, Francina Orfila-Sintes, Joan B. Garau-Vadell, Francisco Rejón-Guardia
Publikováno v:
Tourism Analysis. 25:335-344
Widespread access to and heavy investment in the development of virtual reality underline the importance of understanding its acceptance by consumers and its possible implications in the promotion of tourist destinations. This study was carried out t
Publikováno v:
Journal of Computing in Higher Education. 32:203-233
The international higher education system should be grounded in an educational approach in which teaching and learning methods aim to transform the student into an active agent in their learning process. The present study aims to learn how intention
Autor:
Francisco Rejón Guardia
Publikováno v:
Digibug. Repositorio Institucional de la Universidad de Granada
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Este trabajo pretende hacer una aproximación a la efectividad publicitaria influida por la percepción de su intrusividad. Para ello se intentará demostrar mediante la elaboración de un modelo de relaciones, que la intrusividad percibida se compor
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ecc6612353282b8fbe26c6f42a943b95
https://doi.org/10.30827/digibug.17381
https://doi.org/10.30827/digibug.17381
Publikováno v:
Tourism, Hospitality & Event Management ISBN: 9783030572877
Academic tourism is a worldwide phenomenon that has experienced significant growth during the last decades. International academic mobility programs allow students and professors to know other educational models, immerse themselves in different cultu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::30b364e8916858a4662d81f2600c0134
https://doi.org/10.1007/978-3-030-57288-4_4
https://doi.org/10.1007/978-3-030-57288-4_4
Publikováno v:
Sustainability, Vol 12, Iss 8173, p 8173 (2020)
Sustainability
Volume 12
Issue 19
Sustainability
Volume 12
Issue 19
Emerging online marketing strategies are an opportunity for the sport sponsorship industry as a way of complementing traditional methods. However, in-depth attention has not been given to the study of congruence effects on the effectiveness of sponso
Autor:
María Esther García-Buades, Maria Isabel Montañez-Juan., Silvia Ortiz-Bonnín, Carmen Ramis, María Antonia Manassero-Mas, Francisco Rejón-Guardia
Publikováno v:
EDULEARN Proceedings.