Zobrazeno 1 - 10
of 20
pro vyhledávání: '"Francisco Liebana-Cabanillas"'
Autor:
Aijaz A. Shaikh, Francisco Liebana-Cabanillas, Majed Alharthi, Hawazen Alamoudi, Heikki Karjaluoto
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 28, Iss 2, Pp 207-227 (2024)
Purpose – Although the sharing economy improves comfort and convenience, it is yet unclear how it affects subjective well-being. This study aims to offer a conceptual model for understanding the linkages between the antecedents and consequences of
Externí odkaz:
https://doaj.org/article/2370a19d0f7a46638a43d073b06866c5
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 26, Iss 2, Pp 168-188 (2022)
Purpose – This study aims to analyze the factors that drive purchases via Instagram and contribute to the growth of Instagram Commerce and examine the moderating role of gender, age and experience in Instagram use in the proposed relationship betwe
Externí odkaz:
https://doaj.org/article/f2186b40742f47689d5cd53795fc063e
Akademický článek
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Autor:
Alberto Guillén Perales, Francisco Liébana-Cabanillas, Juan Sánchez-Fernández, Luis Javier Herrera
Publikováno v:
Applied Computing and Informatics, Vol 20, Iss 1/2, Pp 20-34 (2024)
Purpose – The aim of this research is to assess the influence of the underlying service quality variable, usually related to university students' perception of the educational experience. Another aspect analysed in this work is the development of a
Externí odkaz:
https://doaj.org/article/9fa72aa934f34ef9b7633ba3604170cd
Autor:
Iviane Ramos de Luna, Àngels Fitó-Bertran, Josep Lladós-Masllorens, Francisco Liébana-Cabanillas
The introduction of new technology and technological services worldwide has ushered in a new wave of peer-to-peer and access-driven companies that are disrupting the most established business categories. The emergence of these new business models has
Autor:
Francisco Liébana-Cabanillas, Francisco Muñoz-Leiva, Sebastián Molinillo, Elena Higueras-Castillo
Publikováno v:
Financial Innovation, Vol 8, Iss 1, Pp 1-25 (2022)
Abstract Technological developments are changing how users pay for goods and services. In the context of the COVID-19 (coronavirus disease 2019) pandemic, new payment systems have been established to reduce contact between buyer and seller. In additi
Externí odkaz:
https://doaj.org/article/1b3351cb00ef4d23a1d4930e062f1d86
The technological developments in the mobile industry during the last few years have led companies to increase the functionalities of mobile phones. According to many authors in the field, the NFC mobile payment has become one of the payment systems
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::69a6fd0751946253d95191694874eefe
https://doi.org/10.4018/978-1-4666-5190-6.ch013
https://doi.org/10.4018/978-1-4666-5190-6.ch013
Autor:
Diego Gómez-Carmona, Pedro Pablo Marin Duenas, Francisco Muñoz-Leiva, Francisco Liébana-Cabanillas
Publikováno v:
La Revista Icono 14, Vol 20, Iss 2 (2022)
Una de las variables clave a la hora de analizar la efectividad publicitaria es el recuerdo del mensaje. Un anuncio no es efectivo únicamente por captar la atención del público, sino que debe conseguir permanecer en la memoria de éste. Y de las m
Externí odkaz:
https://doaj.org/article/b3c470f81afb45f39daccbc37ab71b44
Autor:
Yessica-Ileana Giraldo-Romero, Carmen Pérez-de-los-Cobos-Agüero, Francisco Muñoz-Leiva, Elena Higueras-Castillo, Francisco Liébana-Cabanillas
Publikováno v:
Journal of Theoretical and Applied Electronic Commerce Research, Vol 16, Iss 5, Pp 1165-1185 (2021)
Search engine marketing accounts for a high percentage of investment in platforms such as Google. Several studies have confirmed that users have a negative bias towards advertisements, so we apply social psychology theories via the elaboration probab
Externí odkaz:
https://doaj.org/article/a1ac07057c674f48bbacb1a1238e9b69
Akademický článek
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