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Publikováno v:
Dimensión Empresarial, Volume: 17, Issue: 1, Pages: 22-7, Published: MAR 2019
Internal marketing (IM) is increasingly recognized as a tool to institutionalize organizational values, improve employee commitment and enhance customer satisfaction. Its implementation and development have not been sufficiently supported by the lite
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4021be711a32df2867e1fa945a24732a
http://www.scielo.org.co/scielo.php?script=sci_arttext&pid=S1692-85632019000100007&lng=en&tlng=en
http://www.scielo.org.co/scielo.php?script=sci_arttext&pid=S1692-85632019000100007&lng=en&tlng=en