Výsledky vyhledávání - "Francisco Javier De la Ballina"

Akademický článek

Smart concept in rural tourism: a comparison between two phases (2016-2019)

Autor: Francisco Javier De la Ballina Ballina

Publikováno v: Revista de Economia e Sociologia Rural, Vol 60, Iss 1 (2021)

Abstract: Smart Tourism is the main component of current destinations, however, there are severe difficulties for its application in small destinations. This problem is essential in the case of rural tourism. Taramundi is one of the most important ru

Externí odkaz: https://doaj.org/article/c834a97aaad947389b13b92930b1f57c

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Akademický článek

El protocolo 'network' aplicado al estudio de los destinos turísticos: el caso de Gijón (España)

Autor: Francisco Javier de la Ballina Ballina

Publikováno v: Estudios Geográficos, Vol 81, Iss 288, Pp e041-e041 (2020)

La definición del concepto de destino es un asunto muy complejo, dada la necesidad de consenso entre distintos tipos de académicos y de profesionales, pero muy necesaria para poder establecer un marco adecuado de conocimiento orientado a la planifi

Externí odkaz: https://doaj.org/article/17c7936691be47c5918e8a2de390c5ae

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Akademický článek

Investment decisions on quality certifications by hotel chains: differences between ex-ante and ex-post decisions

Autor: Victor Iglesias, Francisco Javier De la Ballina, Laura Caso

Publikováno v: Spanish Journal of Marketing-ESIC, Vol 22, Iss 1, Pp 83-102 (2018)

Purpose - This paper aims to analyze the antecedents of two variables concerning the presence of quality certifications in hotel chains: the (ex ante) decision to become a member of the quality system and the (ex post) trend to increase or decrease t

Externí odkaz: https://doaj.org/article/be28ad6cafdd484f955c5dbdc8e1170d

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Teaching Marketing Research at the University Level—From Academic and Professional Perspectives

Autor: Silvia Cachero-Martínez, Francisco Javier De la Ballina Ballina

Publikováno v: Sustainability; Volume 15; Issue 2; Pages: 1480
Scopus

The evolution of marketing research (MR) has run parallel to marketing; however, nowadays, statistical techniques and data technologies are gaining more importance. The need for alignment regarding MR training between professors, students, and profes

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::86ff017aa6fe318f459e6ce1b99d6c82
https://doi.org/10.3390/su15021480

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The Phygital experience in the smart tourism destination

Autor: Luis Valdés, Eduardo del Valle, Francisco Javier de la Ballina Ballina

Publikováno v: International Journal of Tourism Cities. 5:656-671

PurposeInformation communication technologies (ICTs) of destination are not a mere mechanism of technical interaction; they are, above all, new mixed realities that integrate physical and digital resources. Using the utility of technology indicator,

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::0dc9273d3380588f48cd352a6a1162ab
https://doi.org/10.1108/ijtc-11-2018-0088

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The Signalling Theory: The Key Role of Quality Standards in the Hotels Performance

Autor: Luis Valdés, Francisco Javier de la Ballina Ballina, Eduardo del Valle

Publikováno v: Journal of Quality Assurance in Hospitality & Tourism. 21:190-208

The application of the Signalling Theory to the case of the tourism standards of quality are established. An empirical research study on the performance of a wide range of hotels that have evolved ...

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d61d10231312f00329d60d7f562ae3dc
https://doi.org/10.1080/1528008x.2019.1633722

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Conceito inteligente em turismo rural: uma comparação entre dois períodos (2016-2019)

Autor: Francisco Javier de la Ballina Ballina

Publikováno v: Revista de Economia e Sociologia Rural, Vol 60, Iss 1 (2021)
Revista de Economia e Sociologia Rural v.60 n.1 2022
Revista de Economia e Sociologia Rural
Sociedade Brasileira de Economia e Sociologia Rural (SBESR)
instacron:SBESR
Revista de Economia e Sociologia Rural, Volume: 60, Issue: 1, Article number: e234629, Published: 09 JUL 2021

Smart Tourism is the main component of current destinations, however, there are severe difficulties for its application in small destinations. This problem is essential in the case of rural tourism. Taramundi is one of the most important rural destin

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6718bb414b0249e8f376868d0d4bca36
http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0103-20032022000100210&tlng=en

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Quality marks as an economic consolidation factor for rural tourism

Autor: Luis Valdés, Eduardo del Valle, Francisco Javier de la Ballina Ballina

Publikováno v: Scopus
RUO: Repositorio Institucional de la Universidad de Oviedo
Universidad de Oviedo (UNIOVI)
RUO. Repositorio Institucional de la Universidad de Oviedo
Universidad de las Islas Baleares
Addi. Archivo Digital para la Docencia y la Investigación
instname
Addi: Archivo Digital para la Docencia y la Investigación
Universidad del País Vasco
Management Letters/Cuadernos de Gestión, Vol 21, Iss 1, Pp 93-101 (2021)

[EN] The economic viability of the companies is a more significant gap in rural tourism. The quality standards can be a new instrument to help consolidate rural businesses, because of its positive direct and indirect effects: improve professionalism,

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::43230f2898e8b11696acbfcc024aa258
http://hdl.handle.net/10651/60127

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The 'network' protocol applied to the study of tourist destinations: the case of Gijón (Spain)

Autor: Francisco Javier de la Ballina Ballina

Publikováno v: Estudios Geográficos; Vol. 81 No. 288 (2020); e041
Estudios Geográficos; Vol. 81 Núm. 288 (2020); e041
Scopus
RUO. Repositorio Institucional de la Universidad de Oviedo
instname
Estudios Geográficos, Vol 81, Iss 288, Pp e041-e041 (2020)
RUO: Repositorio Institucional de la Universidad de Oviedo
Universidad de Oviedo (UNIOVI)

The definition of the concept of destination is a very complicated matter, given the need for consensus between different types of academics and professionals. However, it is essential to establish an adequate framework of knowledge for planning and

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b4b25ad2519db870d8a2ab6f751856f3
http://estudiosgeograficos.revistas.csic.es/index.php/estudiosgeograficos/article/view/779

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La certification qualité en milieu rural comme moteur de viabilité du tourisme

Autor: Luis Valdés, Francisco Javier de la Ballina Ballina, Eduardo del Valle

Publikováno v: Téoros, Vol 1 (2020)

L’un des piliers principaux du tourisme rural durable est la viabilité économique de ses entreprises. Les normes de qualité rurale peuvent être un instrument intéressant pour l’évaluer, car elles permettent de mesurer les effets positifs di

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1f6533f182b9c7bd157823ae75e51469
http://journals.openedition.org/teoros/4272

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