Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Francisco Javier Arteaga Moreno"'
Publikováno v:
Addi. Archivo Digital para la Docencia y la Investigación
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Management Letters/Cuadernos de Gestión, Vol 20, Iss 1, Pp 65-88 (2020)
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Management Letters/Cuadernos de Gestión, Vol 20, Iss 1, Pp 65-88 (2020)
[ES] Estudiar el concepto Valor resulta ser necesario y útil en Marketing por ser un concepto endémico para la disciplina y relevante para la profesión. Sin embargo, a pesar de décadas de investigación, la doctrina se lamenta de un cierto círcu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6f42686bd52f388ca30a8d602d7187d3
http://hdl.handle.net/10810/36893
http://hdl.handle.net/10810/36893
Publikováno v:
Tourism Review. 68:3-20
PurposeThe purpose of this paper is to explore the classical topics of services literature in a tourism experience with a means‐end‐model on the quality‐value‐satisfaction‐loyalty chain. Within this wide stream of research, this work has a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ba40b5fbf6259c9d8a6dd2502ac743d4
https://doi.org/10.1108/16605371311310048
https://doi.org/10.1108/16605371311310048
Autor:
Francisco Javier Arteaga Moreno, Teresa Fayos Gardó, Martina G. Gallarza Granizo, Elena Floristán Imizcoz
Publikováno v:
Fayos Gardó, Teresa; G. Gallarza, Martina; Arteaga Barrios, Francisco; Elena Floristán (2013) Measuring socio-demographic differences in volunteers with a value-based index: illustration in a mega event Voluntas 24 2
RODERIC. Repositorio Institucional de la Universitat de Valéncia
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RODERIC. Repositorio Institucional de la Universitat de Valéncia
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The phenomenon of volunteering can be analysed as a consumer experience through the concept of value as a trade-off between benefits and costs. In event volunteering, both the expected value (pre-experienced) and the perceived value (post-experienced
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b64830e0196d557d22d8a96a455350f3
http://hdl.handle.net/10550/40366
http://hdl.handle.net/10550/40366
Autor:
Elena Floristán Imizcoz, Francisco Javier Arteaga Moreno, Teresa Fayos Gardó, David Servera-Francés
Publikováno v:
ESIC MARKET Economic and Business Journal. 44
This paper presents a study of the volunteer as an essential agent in the success of any event, and offers recommendations for improving management of megaevents. To achieve this goal we propose a structural model that analyses the multidimensionalit
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::20ece5c35c1ccc80f75b84000356f940
https://doi.org/10.7200/esicm.146.0443.3
https://doi.org/10.7200/esicm.146.0443.3