Zobrazeno 1 - 10
of 205
pro vyhledávání: '"Francisco J. Martínez López"'
Publikováno v:
Management Letters/Cuadernos de Gestión, Vol 12, Iss 2, Pp 103-129 (2012)
The "country/region of origin" is a traditionally strategy used by food companies in order to differentiate their production from each other. In Spain, there are more than 140 EU recognised- Designations of Origin comprising several categories of foo
Externí odkaz:
https://doaj.org/article/cfcd7da86307406f901a540d4a0029a3
Publikováno v:
Management Letters/Cuadernos de Gestión, Vol 8, Iss 1, Pp 25-38 (2008)
This paper poses, from a theoretical perspective, the role that may have Internet as a key factor to foster the cultural convergence among countries. In this regard, we refl ect about a central theoretic proposal, taking as main reference the dynamic
Externí odkaz:
https://doaj.org/article/33542aa1046b45d898a6cfd25e099983
Consumer’s trust in Internet shopping: a modelling proposal based on the standard learning hierarchy
Publikováno v:
Management Letters/Cuadernos de Gestión, Vol 6, Iss 2, Pp 59-79 (2006)
This paper is placed on the framework of studies focused on analyzing the consumers’ buying behaviour on the Internet. We have based on adapting the hierarchy-of-effects model (standard learning hierarchy), in order to theoretically propose a conce
Externí odkaz:
https://doaj.org/article/c4da51f861594a42b83dcbaacdf24f1c
Publikováno v:
Journal of Theoretical and Applied Electronic Commerce Research, Vol 17, Iss 4, Pp 1450-1472 (2022)
The existing packed mail-based return mode in ecommerce has a considerable negative impact on the natural environment. In contrast, a package-free return mode accepts unpacked ecommerce returns using return points in-store and is a more eco-friendly
Externí odkaz:
https://doaj.org/article/90cc62409d864174a6f257a738d8ccd5
Publikováno v:
SAGE Open, Vol 13 (2023)
This paper analyzes how Digital Transformation (DT) processes have influenced the Attitude of local governments (LGs) toward the COVID-19 pandemic and their effect on achieving the United Nations’ Sustainable Development Goals (SDGs). The data were
Externí odkaz:
https://doaj.org/article/0629b6df7aa34ca4aa47245d582bc3cf
Autor:
Rafael Anaya-Sánchez, Rocío Aguilar-Illescas, Sebastián Molinillo, Francisco J. Martínez-López
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 24, Iss 2, Pp 177-191 (2020)
Purpose – The purpose of this paper is to analyse the effects of brand trust and online brand community (OBC) trust on consumer repurchase intention and the positive electronic word-of-mouth (eWOM) intention of OBC members. Design/methodology/appro
Externí odkaz:
https://doaj.org/article/9a5ed5cfee72456a9738a2a8ffc85124
Autor:
Alfonso Infante-Moro, Juan C. Infante-Moro, Julia Gallardo-Pérez, Francisco J. Martínez-López
Publikováno v:
Applied Sciences, Vol 11, Iss 21, p 10456 (2021)
The level of implementation of IoT technology in Spanish companies is not low for a novel technology, but there are concerns that hinder its level of implementation from being higher: initial costs, security, and privacy. These concerns could be solv
Externí odkaz:
https://doaj.org/article/5e31157ad05d4d208e2a456c2fc0a018
Autor:
Víctor M. Ovando‐Medina, Alondra G. Escobar‐Villanueva, Hugo Martínez‐Gutiérrez, Francisco J. Martínez‐López
Publikováno v:
International Journal of Energy Research. 46:15639-15653
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d23c8599eb0991534f3f93af0dd7d554
https://doi.org/10.1002/er.8259
https://doi.org/10.1002/er.8259
Publikováno v:
Journal of Retailing. 98:24-45
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7f80c62ed264a967adb5cec92a62f07e
https://doi.org/10.1016/j.jretai.2022.01.001
https://doi.org/10.1016/j.jretai.2022.01.001
Publikováno v:
Journal of Business Research. 133:98-115
To delist or not to delist? Retailers such as Wal Mart in the USA and Mercadona in Spain resorted to extensive delisting (discontinuation) of national brands to cut costs, only to face a backlash from consumers who switched stores to find better alte
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6eab986b557b4004fb8de9c55a076761
https://doi.org/10.1016/j.jbusres.2021.04.037
https://doi.org/10.1016/j.jbusres.2021.04.037