Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Francisco Clairton Araujo"'
Publikováno v:
Brazilian Journal of Business. 4:2743-2757
A marca continua representando um ativo intangível de grande valor estratégico e financeiro para as empresas, portanto administradores que detenham conhecimento contábil e saibam gerenciar suas particularidades poderá agregar valor estratégico a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4d57f60eb3320ed68c4182be19b08a7b
https://doi.org/10.34140/bjbv4n4-076
https://doi.org/10.34140/bjbv4n4-076
Publikováno v:
Revista de Gestão e Secretariado (Management and Administrative Professional Review); Vol. 14 No. 2 (2023): Revista de Gestão e Secretariado v.14, n.2, 2023; 1516-1537
Revista de Gestão e Secretariado; v. 14 n. 2 (2023): Revista de Gestão e Secretariado v.14, n.2, 2023; 1516-1537
Revista de Gestão e Secretariado; v. 14 n. 2 (2023): Revista de Gestão e Secretariado v.14, n.2, 2023; 1516-1537
The brand continues representing an important and strategic asset for companies. After adoptation of norms (IFRS/FASB), the brand was approved to be recognized as intangible assets in the balance sheet of the companies. The purpose of this paper was
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b3bc1eb68c89e33e550c2ba1bc4bc67f
https://revistagesec.org.br/secretariado/article/view/1629
https://revistagesec.org.br/secretariado/article/view/1629