Zobrazeno 1 - 10
of 21
pro vyhledávání: '"Francisca Farache"'
Cause Related Marketing: Consumers Perceptions and Benefits for Profit and Non-Profits Organisations
Autor:
Francisca Farache, Keith John Perks, Lilian Soares Outtes Wanderley, José Milton de Sousa Filho
Publikováno v:
BAR: Brazilian Administration Review, Vol 5, Iss 3, Pp 210-224 (2008)
This study is an attempt to understand consumers’ perceptions regarding Cause Related Marketing [CRM]. The research findings were based on a survey of 200 consumers in the Brighton area and published data. The research aim was focused on the consum
Externí odkaz:
https://doaj.org/article/0da111d6acd844dc9a3f80fa15743a2c
Autor:
Francisca Farache
Publikováno v:
Hermes, Vol 25, Iss 49 (2012)
The aim of the present paper is to make a contribution to CSR communication theory by investigating the level of substantial information provided in CSR print advertisements in the UK and Brazil. The paper evaluates CSR advertisements using textual a
Externí odkaz:
https://doaj.org/article/01253580c83b406882138596e69ea11b
Publikováno v:
Values and Corporate Responsibility ISBN: 9783030524654
In this chapter the authors explore how the philosopher Friedrich Nietzsche’s reactionary ideas of ‘the herd’ and attitudes to empathy for the weakest members of society have resonated in uncomfortable ways in the response of some populist lead
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2499e780330c122e75543e1c252fb09f
Publikováno v:
Values and Corporate Responsibility ISBN: 9783030524654
In this book, we ask readers to consider what value means in CSR (for business and society, both by drawing from the past and by looking into the future), where it comes from and how it is enacted (organizational legacies or managers’ values) and i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0c97292436a194322cf0a7c9b5444b50
https://doi.org/10.1007/978-3-030-52466-1_1
https://doi.org/10.1007/978-3-030-52466-1_1
Publikováno v:
HERMES - Journal of Language and Communication in Business. :10-18
The aim of the present paper is to make a contribution to CSR communication theory by investigating the level of substantial information provided in CSR print advertisements in the UK and Brazil. The paper evaluates CSR advertisements using textual a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::caabb0dc03cfd9e4ace9d6a379dc7322
https://doi.org/10.7146/hjlcb.v25i49.97734
https://doi.org/10.7146/hjlcb.v25i49.97734
Autor:
Francisca Farache, Jana Kollat
Publikováno v:
Kollat, J & Farache, F 2017, ' Achieving consumer trust on Twitter via CSR communication ', Journal of Consumer Marketing, vol. 34, no. 6, pp. 505-514 . https://doi.org/10.1108/JCM-03-2017-2127
Kollat, J & Farache, F 2017, ' Achieving consumer trust on Twitter via CSR communication ' Journal of Consumer Marketing, vol 34, no. 6, pp. 505-514 . DOI: 10.1108/JCM-03-2017-2127
Kollat, J & Farache, F 2017, ' Achieving consumer trust on Twitter via CSR communication ' Journal of Consumer Marketing, vol 34, no. 6, pp. 505-514 . DOI: 10.1108/JCM-03-2017-2127
Purpose Corporations are under increasing pressure to communicate their position and policies with regards to corporate social responsibility (CSR), informing consumers about the corporations’ good intentions and actions to appear trustworthy. Corp
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::61c32ce7314c0bf6740735899f3c43db
https://doi.org/10.1108/jcm-03-2017-2127
https://doi.org/10.1108/jcm-03-2017-2127
Publikováno v:
Responsible People ISBN: 9783030107390
University of Brighton
University of Brighton
This chapter discusses what being socially conscious means for marketers and draws on the experience of developing CSR and sustainability education at a UK business school, to gain understanding of the role universities can play in enhancing future m
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0a24989d111c9e7137287531e564efbe
https://doi.org/10.1007/978-3-030-10740-6_8
https://doi.org/10.1007/978-3-030-10740-6_8
Publikováno v:
Responsible People ISBN: 9783030107390
We are all very familiar with the power of the individual. Rosa Parks, perhaps one of the best-known examples, was a black woman in a highly segregated Alabama, USA, who refused to give up her seat to a white person. Her actions inspired the Montgome
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ad4160c29a1877b73e6dc0dd02dbb071
https://doi.org/10.1007/978-3-030-10740-6_1
https://doi.org/10.1007/978-3-030-10740-6_1
In this book we capture and explore different aspects of value in corporate social responsibility (CSR). This includes the historical development of value in CSR, how value is linked to a positive vision of the future, and how it is communicated by a
This book brings the focus of corporate responsibility back to the people who are driving change in contemporary practice. Expanding current conceptualizations of CSR, the chapters come together to explore the work of a range of individuals in charge