Výsledky vyhledávání - "Francine Bruess"

Akademický článek

Opportunities and challenges of smart technology for small independent fashion retailers: a reflexive thematic analysis using the technology-organization-environment framework

Autor: Hyo Jung Chang, Francine Bruess, Jo Woon Chong

Publikováno v: Fashion and Textiles, Vol 11, Iss 1, Pp 1-19 (2024)

Abstract Smart technology has become an increasingly prominent feature in the fashion apparel industry. However, small retailers still face challenges while trying to adopt such innovative smart technologies to increase consumer interaction and sales

Externí odkaz: https://doaj.org/article/021e8ab646414dcd9762556060965c89

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The Role of Cutting-Edge Fashion Technology on Consumer-Brand Relationships: The Moderating Effect of Interactive Smart Mirror Types

Autor: Hyo Jung (Julie) Chang, Jo Woon Chong, Kamrul Foysal, Francine Bruess

Publikováno v: Innovate to Elevate.

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::7fb5a8a8f1a1736ba74dffcc5cd9ddbc
https://doi.org/10.31274/itaa.15995

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Body Size Measurement Using a Smartphone

Autor: Jo Woon Chong, Kamrul H. Foysal, Hyo Jung Chang, Francine Bruess

Publikováno v: Electronics, Vol 10, Iss 1338, p 1338 (2021)
Electronics
Volume 10
Issue 11

Measuring body sizes accurately and rapidly for optimal garment fit detection has been a challenge for fashion retailers. Especially for apparel e-commerce, there is an increasing need for digital and convenient ways to obtain body measurements to pr

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::668f11d0f59fe660b7032fad8a6a96e4
https://www.mdpi.com/2079-9292/10/11/1338

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SmartFit: Smartphone Application for Garment Fit Detection

Autor: Jo Woon Chong, Hyo Jung Chang, Kamrul H. Foysal, Francine Bruess

Publikováno v: Electronics
Volume 10
Issue 1
Electronics, Vol 10, Iss 97, p 97 (2021)

The apparel e-commerce industry is growing day by day. In recent times, consumers are particularly interested in an easy and time-saving way of online apparel shopping. In addition, the COVID-19 pandemic has generated more need for an effective and c

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::cfec35fa104b495a595d8bde9749a285

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Retail Technologies Leading Resurgence for Small Independent Fashion Retailers: A Thematic Analysis Related to the TOE Framework

Autor: Jo Woon Chong, Kamrul H. Foysal, Francine Bruess, Hyo Jung Chang

Publikováno v: Pivoting for the Pandemic.

New technologies fascinate our imaginations and seem very promising for both fashion retailers and their customers. However, these types of new technologies are available for fashion retailers in the main markets, but not distributed well to the marg

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::82cef01107a29d237630d1bf4854da35
https://doi.org/10.31274/itaa.12146

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