Výsledky vyhledávání - "François Bobrie"

Visual representations of goods and services through their brandings: The semiotic foundations of a language of brands

Autor: François Bobrie

Publikováno v: Recherche et Applications en Marketing (English Edition). 33:122-144

While marketing literature has been concerned primarily with the concept of the ‘brand’, it has neglected the study of branding in its most concrete figurative dimensions. This article is dedicated to a semiotic inquiry into the nature of brandin

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::3a32de99eacd8a093e4172422be1fb67
https://doi.org/10.1177/2051570718791784

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Les représentations visuelles des biens et des services par leurs marquages : les fondements sémiotiques d’un langage des marques

Autor: François Bobrie

Publikováno v: Recherche et Applications en Marketing (French Edition)
Recherche et Applications en Marketing (French Edition), SAGE Publications, 2018, 33 (3), pp.147-169
Recherche et Applications en Marketing (French Edition), SAGE Publications, 2018, 33 (3), pp.147-169. ⟨10.1177/0767370118768518⟩

Alors que la littérature marketing s’est abondamment intéressée au concept de « Marque » ( brand), elle a délaissé l’étude du marquage ( branding) dans ses dimensions figuratives les plus concrètes. Cet article est dédié à une enquêt

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0705110e6f64a4077679695f478435cb
https://doi.org/10.1177/0767370118768518

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Les sources économiques et politiques du concept de « l’hypermarché » français dans les années cinquante et soixante

Autor: François Bobrie

Publikováno v: Retailing & localisation, Une approche multidisciplinaire
Retailing & localisation, Une approche multidisciplinaire, Presses Universitaires de Provence, pp.19-40, 2018, 979-10-320-0147-9

International audience

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ad6d546641e128adbbdaa2b154bcd7f7
https://hal.archives-ouvertes.fr/hal-02161149

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Les consommateurs de contrefaçon : le prix n’est pas la seule motivation

Autor: André Le Roux, Marinette Thébault, François Bobrie

Publikováno v: Recherches en Sciences de Gestion. :25-41

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::f3a5cffcef3bba95b6f759b2ca35d9b7
https://doi.org/10.3917/resg.107.0025

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Sonifier le marché. Perspectives sémiotiques pour un design sonore marchand

Autor: François Bobrie

Publikováno v: Communication & langages
Communication & langages, Nec Plus, 2017, 2017 (193), pp.89-100. ⟨10.4074/S0336150017013072⟩

International audience; Market interactions involve dialogic discourses between market participants and operators of consumer practices. As a matter of principle, these speeches are multimodal. This study carries out a survey centered on the particul

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::72ad58e0a7273643737aef7c8c181735
https://hal.archives-ouvertes.fr/hal-02160380

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Brand typicality impact on brand imitations evaluation and categorization

Autor: Yves Roy, François Bobrie, André Le Roux, Marinette Thébault

Publikováno v: Journal of Product and Brand Management
Journal of Product and Brand Management, Emerald, 2016, 25 (6), pp.600-612. ⟨10.1108/JPBM-07-2015-0923⟩

Purpose This research aims to explore the impact of an overlooked variable, brand typicality, on brand evaluation and the categorization of counterfeits and imitations. Design/methodology/approach The research design is a 2 × 2 × 2 × 2 mixed desig

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b4063e574e82d99bdbc14c49792fc616
https://hal.archives-ouvertes.fr/hal-02117694

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A typology of brand counterfeiting and imitation based on a semiotic approach

Autor: André Le Roux, Marinette Thébault, François Bobrie

Publikováno v: Journal of Business Research
Journal of Business Research, Elsevier, 2016, 69 (1), pp.349-356. ⟨10.1016/j.jbusres.2015.08.007⟩

International audience; Counterfeiting and imitation are major issues for luxury products and brands. This research proposes a conceptualization of brand based on a semiotic approach and a typology of counterfeit and imitation comprising two dimensio

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c8d9582dd60882b064c2b52ea8e52ba8
https://hal.archives-ouvertes.fr/hal-02117651

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