Zobrazeno 1 - 10
of 65
pro vyhledávání: '"Fornerino, Marianela"'
Publikováno v:
Décisions Marketing, 2018 Jul 01(91), 45-60.
Externí odkaz:
https://www.jstor.org/stable/26640836
Publikováno v:
Journal of Product & Brand Management, 2016, Vol. 25, Issue 3, pp. 239-246.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-06-2015-0895
Publikováno v:
In Information & Management December 2015 52(8):1025-1034
Publikováno v:
Journal of Marketing Management; Sep2020, Vol. 36 Issue 11/12, p1055-1075, 21p, 1 Black and White Photograph, 5 Charts
Autor:
Gauthier, Caroline1,2 (AUTHOR) caroline.gauthier@grenoble-em.com, Fornerino, Marianela3 (AUTHOR), Werle, Carolina O. C.3 (AUTHOR), Jolibert, Alain4 (AUTHOR), Lee, Min Seong3 (AUTHOR), Sego, Trina5 (AUTHOR)
Publikováno v:
International Studies of Management & Organization. Summer2020, Vol. 50 Issue 2, p174-200. 27p. 1 Color Photograph, 5 Diagrams, 5 Charts.
Publikováno v:
Journal of Product & Brand Management, 2010, Vol. 19, Issue 1, pp. 34-43.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/10610421011018374
Publikováno v:
Marketing Letters, 2009 Mar 01. 20(1), 75-89.
Externí odkaz:
https://www.jstor.org/stable/27744246
Publikováno v:
International Journal of Wine Business Research, 2007, Vol. 19, Issue 1, pp. 33-48.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/17511060710740334
Publikováno v:
Recherche et Applications en Marketing, 2008 Sep 01. 23(3), 93-111.
Externí odkaz:
https://www.jstor.org/stable/40589577
Publikováno v:
In Journal of Business Research 2011 64(5):490-496