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pro vyhledávání: '"Forcum, Lura"'
Autor:
Forcum, Lura
In social media settings, many firms issue commands to consumers—to post, share or like content—often using forceful and direct (vs. polite) language. However, prior research has shown that commands issued with assertive language elicit negative
Externí odkaz:
http://pqdtopen.proquest.com/#viewpdf?dispub=3729337
Autor:
Kim, Claire Heeryung1 (AUTHOR) hkim28@roosevelt.edu, Forcum, Lura2 (AUTHOR), Giebelhausen, Michael3 (AUTHOR)
Publikováno v:
Journal of Consumer Behaviour. Jul2024, Vol. 23 Issue 4, p2042-2054. 13p.
Autor:
LALWANI, ASHOK K.1 lalwani@indiana.edu, FORCUM, LURA2 lforcum@clemson.edu
Publikováno v:
Journal of Consumer Research. Aug2016, Vol. 43 Issue 2, p317-333. 17p. 1 Diagram, 4 Charts, 3 Graphs.
Publikováno v:
Journal of Management. Nov2013, Vol. 39 Issue 7, p1799-1824. 26p.
Publikováno v:
Advances in Consumer Research. 2013, Vol. 41, p525-526. 2p.
Publikováno v:
Advances in Consumer Research. 2011, Vol. 39, p845-846. 2p.