Zobrazeno 1 - 10
of 47
pro vyhledávání: '"Fong Yee Chan"'
Autor:
Dongliang Yang, Yanling Hu, Zixin Yin, Qianru Gao, Yuqian Zhang, Fong Yee Chan, Guisheng Zeng, Lixing Weng, Lianhui Wang, Yue Wang
Publikováno v:
Microorganisms, Vol 8, Iss 1, p 75 (2020)
Cis-2-dodecenoic acid (i.e., Burkholderia cenocepacia Diffusible Signal Factor, BDSF), a signaling molecule produced by Burkholderia cenocepacia but not by Candida albicans, can prevent Candida albicans hyphal formation. The mechanism by which BDSF c
Externí odkaz:
https://doaj.org/article/b3d36b4f1ba445c9a4099df3898087e5
Autor:
Fong Yee Chan, Fanny
Publikováno v:
Journal of Product & Brand Management, 2019, Vol. 29, Issue 3, pp. 321-334.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-06-2018-1912
Autor:
FANNY FONG YEE CHAN1 fannychan@hsu.edu.hk
Publikováno v:
Journal of Advertising Research. Mar2022, Vol. 62 Issue 1, p18-34. 17p.
Publikováno v:
Journal of Product & Brand Management. 32:600-617
Purpose Placement prominence is a multidimensional concept. Previous studies have defined and operationalized prominence in different ways, and no studies have tried to systematically examine what should and should not be counted as prominence. This
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3109461091676daecd3eb851a4954ab1
https://doi.org/10.1108/jpbm-11-2021-3732
https://doi.org/10.1108/jpbm-11-2021-3732
Publikováno v:
Marketing Intelligence & Planning, 2016, Vol. 34, Issue 3, pp. 355-375.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/MIP-03-2015-0051
Publikováno v:
International Marketing Review, 2016, Vol. 33, Issue 1, pp. 5-24.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IMR-07-2014-0249
Autor:
Fanny Fong Yee Chan, SC Tong
Publikováno v:
Journal of Communication Management. 26:271-293
PurposeWith the prevailing use of online communication platforms, this study revisits the definitions of trust in an online context. By exploring organizational online communications from a practitioners' perspective, a conceptual framework that illu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2978b4c5121a6ddba5fb846a8b291de3
https://doi.org/10.1108/jcom-08-2021-0094
https://doi.org/10.1108/jcom-08-2021-0094
Autor:
Fanny Fong Yee Chan, SC Tong
Publikováno v:
Journal of Research in Interactive Marketing.
PurposeWith the growing popularity of digital engagement, this study explores the interrelationships among digital engagement, interactivity and engagement strategies from the perspective of practitioners.Design/methodology/approachIndividual in-dept
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9e22150d7e3d3ed4c76d96e979953dda
https://doi.org/10.1108/jrim-05-2022-0153
https://doi.org/10.1108/jrim-05-2022-0153
Autor:
Fanny Fong Yee Chan, SC Tong
Publikováno v:
Asia Pacific Journal of Marketing and Logistics.
PurposeBased on both quantitative and qualitative analyses, this study revisits public relations (PR) and marketing practitioners' perceptions of PR function and its relationship with marketing function in the digital context.Design/methodology/appro
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::85ec5b3ffb10f3a3f337095e0db1389c
https://doi.org/10.1108/apjml-02-2022-0150
https://doi.org/10.1108/apjml-02-2022-0150
Autor:
Fanny Fong Yee Chan
Publikováno v:
Journal of Business Research. 120:31-41
Despite frequent calls for research from policy makers and scholars, the effect of the prior disclosure of product placement has yet to be confirmed. A preliminary analysis of eight weeks of prime-time television programs revealed that most brand app
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cc0b54f75b9d72aacd321738d1c6e98c
https://doi.org/10.1016/j.jbusres.2020.07.028
https://doi.org/10.1016/j.jbusres.2020.07.028