Zobrazeno 1 - 2
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pro vyhledávání: '"Foluké Abi Badejo"'
Publikováno v:
Marketing Opportunities and Challenges in a Changing Global Marketplace ISBN: 9783030391645
Brands choose to sponsor a sportsperson as a way to reach out to their consumers. Sports personalities are considered as vehicles for advertisements or product endorsements, and athletes who carry symbolic messages can attract companies seeking effec
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fec0f7ea287090ed7b786898074daa44
https://doi.org/10.1007/978-3-030-39165-2_104
https://doi.org/10.1007/978-3-030-39165-2_104