Zobrazeno 1 - 10
of 50
pro vyhledávání: '"Florian Zettelmeyer"'
Publikováno v:
Management Science. 68:895-916
This paper investigates empirically the effect of market power on dynamic pricing in the presence of inventories. Our setting is the auto retail industry; we analyze how automotive dealerships adjust prices to inventory levels under varying degrees o
Publikováno v:
Journal of Marketing Research. 57:1076-1094
Negotiations today are less likely to be characterized by information asymmetry—the notion that buyers are less informed than sellers—due to the amount of information available to buyers. A number of industries have reacted to this change by shif
Despite their popularity, randomized controlled trials (RCTs) are not always available for the purposes of advertising measurement. Non-experimental data is thus required. However, Facebook and other ad platforms use complex and evolving processes to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::aa7f12b7b051f6aeda64ee9d107c300f
http://arxiv.org/abs/2201.07055
http://arxiv.org/abs/2201.07055
Publikováno v:
Journal of Marketing Research. 54:75-95
The authors investigate whether sellers treat consumers differently on the basis of how well informed consumers appear to be. They implement a large-scale field experiment in which callers request price quotes from automotive repair shops. The author
Autor:
Florian Zettelmeyer, Greg Merkley
Publikováno v:
CDK Digital Marketing: Addressing Channel Conflict with Data Analytics
Four years into a five-year contract with General Motors to be the exclusive website vendor to its U.S. network of more than 4,000 dealers, CDK Digital faced a crucial contract renewal at the end of 2012. The case follows Melissa McCann, director of
Autor:
Eric Anderson, Florian Zettelmeyer
Lead your organization to become evidence-driven Data. It's the benchmark that informs corporate projections, decision-making, and analysis. But, why do many organizations that see themselves as data-driven fail to thrive? In Leading with AI and Anal
Autor:
Steven Tadelis, Florian Zettelmeyer
Publikováno v:
American Economic Review. 105:886-905
Market outcomes depend on the quality of information available to its participants. We measure the effect of information disclosure on market outcomes using a large-scale field experiment that randomly discloses quality information in wholesale autom
Publikováno v:
SSRN Electronic Journal.
Measuring the causal effects of digital advertising remains challenging despite the availability of granular data. Unobservable factors make exposure endogenous, and advertising’s effect on outcomes tends to be small. In principle, these concerns c
Publikováno v:
American Economic Review. 103(1):220-56
We investigate whether car buyers are myopic about future fuel costs. We estimate the effect of gasoline prices on short-run equilibrium prices of cars of different fuel economies. We then compare the implied changes in willingness-to-pay to the asso