Zobrazeno 1 - 10
of 15
pro vyhledávání: '"Florian Gröne"'
Publikováno v:
Journal of Direct, Data and Digital Marketing Practice. 13:3-10
Social networking and other new technologies have given rise to the ‘social consumer’, who now has the means to share reviews and opinions about virtually every kind of product and service. As a result, the days of the one-to-one relationship bet
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9f1235b25eb067f2bae52269abf2699d
https://doi.org/10.1057/dddmp.2011.17
https://doi.org/10.1057/dddmp.2011.17
Publikováno v:
Journal of Database Marketing & Customer Strategy Management. 18:129-136
For years, the process of devising customer data queries and creating business intelligence reports has been a lengthy one. That is because the information needed must be pulled from operational systems and then structured in separate analytical data
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5eaff9691f5f2f2d65d33fe5c77cbc6c
https://doi.org/10.1057/dbm.2011.11
https://doi.org/10.1057/dbm.2011.11
Publikováno v:
Journal of Direct, Data and Digital Marketing Practice. 12:10-15
In today's maturing consumer markets, emphasis is shifting from straightforward sales to a more holistic approach to customer life cycle management, with a stronger emphasis on how sales are generated and service provided all along the customer journ
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0d28cc4769a5140dd75d48ad22106c26
https://doi.org/10.1057/dddmp.2010.16
https://doi.org/10.1057/dddmp.2010.16
Autor:
Thomas Hutzschenreuter, Florian Gröne
Publikováno v:
Journal of International Business Studies. 40:1149-1170
What happens when multinational enterprises (MNEs) face competition in their own home market from imports or through foreign direct investment (FDI)? We provide a differentiated assessment of the influence of these two types of foreign competition on
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::492a1830abe3f5d2a4e6fc835f288785
https://doi.org/10.1057/jibs.2009.4
https://doi.org/10.1057/jibs.2009.4
Publikováno v:
Journal of Advertising Research. 49:54-61
The mobile channel offers an exciting opportunity for marketers—one that most have yet to fully embrace. One avenue to pursue is the creation of a branded mobile offering, in which the marketer creates a portal dedicated to its product, service, or
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::979ba9a8a2839554efef6be3b5f04a9a
https://doi.org/10.2501/s0021849909090096
https://doi.org/10.2501/s0021849909090096
Autor:
Florian Gröne, Thomas Hutzschenreuter
Publikováno v:
Journal of Management Studies. 46:269-307
This study contributes to the emerging body of research into the influence of foreign competition on firm scope. Industrial organization economics, the resource-based view of the firm, and transaction cost economics consistently predict vertical de-i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0de0d10aa426a89d5f481f6bb54c36a2
https://doi.org/10.1111/j.1467-6486.2008.00811.x
https://doi.org/10.1111/j.1467-6486.2008.00811.x
Autor:
Alexander Bassen, Florian Gröne
Publikováno v:
Controlling. 15:293-300
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::81c51a0a4bbc8902f4dd6160fccd29ad
https://doi.org/10.15358/0935-0381-2003-6-293
https://doi.org/10.15358/0935-0381-2003-6-293
Publikováno v:
Journal of Direct, Data and Digital Marketing Practice. 11:219-221
Media consumers are rushing online in record numbers, and corporate marketers must go there too. Done right, online marketing holds the promise of higher profits and greater accountability, but it requires a sophisticated, strongly aligned blend of m
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bd5d45d17697714ed9cdf94214c6c1c1
https://doi.org/10.1057/dddmp.2009.33
https://doi.org/10.1057/dddmp.2009.33
Autor:
Florian Gröne
Publikováno v:
Foreign Competition and Firm Boundary Dynamics
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::256ac51c582b1cc53f96776e52829f4d
https://doi.org/10.1007/978-3-8349-8736-5
https://doi.org/10.1007/978-3-8349-8736-5
Autor:
Florian Gröne
Publikováno v:
Foreign Competition and Firm Boundary Dynamics ISBN: 9783834912510
We have set out with the objective of adding depth and breadth to the understanding of firm boundary determinants. Our aim was to add a perspective on the international boundary determinant sphere to extant research through a differentiated assessmen
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::74794876c3ff03b1385248918a3daaec
https://doi.org/10.1007/978-3-8349-8736-5_5
https://doi.org/10.1007/978-3-8349-8736-5_5