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pro vyhledávání: '"Florentin Krämer"'
Publikováno v:
Data in Brief, Vol 12, Iss C, Pp 513-517 (2017)
Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customer-driven pricing mechanisms that give customers (some) pricing power and that have been used in service industries with high fixed costs to price discriminate without setting a refere
Externí odkaz:
https://doaj.org/article/064c863880f24b59bd5f2a65744a54a7
Publikováno v:
Data in Brief, Vol 12, Iss C, Pp 513-517 (2017)
Data in Brief
Data in Brief
Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customer-driven pricing mechanisms that give customers (some) pricing power and that have been used in service industries with high fixed costs to price discriminate without setting a refere
Autor:
Florentin Krämer
Publikováno v:
SSRN Electronic Journal.
Context influences decision making. However, evidence on the specific underlying mechanism is scarce. Since context dependence in decision making may impact consumers, firms and political agenda setters, exploring the precise mechanism through which
Publikováno v:
SSRN Electronic Journal.
Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customer-driven pricing mechanisms that give customers (some) pricing power. Both have been used in service industries with high fixed costs to price discriminate without setting a reference
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::89c8315c6cc3eb87487f23b225f60478
http://www.cepr.org/active/publications/discussion_papers/dp.php?dpno=10605
http://www.cepr.org/active/publications/discussion_papers/dp.php?dpno=10605
Publikováno v:
SSRN Electronic Journal.
Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customer-driven pricing mechanisms that give customers (some) pricing power. Both have been used in service industries with high fixed capacity costs in order to appeal to additional custome