Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Florent Girardin"'
Publikováno v:
Journal of Marketing for Higher Education. :1-21
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4b54673799464ff2218a855357465841
https://doi.org/10.1080/08841241.2023.2172642
https://doi.org/10.1080/08841241.2023.2172642
Publikováno v:
Psychology & Marketing. 37:1571-1585
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::73f6f1c9ff30fdf668884246c88fe06c
https://doi.org/10.1002/mar.21403
https://doi.org/10.1002/mar.21403
Publikováno v:
Tourism Management Perspectives. 38:100814
Understanding the emotions of the photo audience or Viewer Affect is essential because marketers want to elicit specific responses with photos. Nevertheless, the relationship between Viewer Affect and tourists' behavioral intentions is still unclear.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6ce7653119d9378d46aaace71a8ff35a
https://doi.org/10.1016/j.tmp.2021.100814
https://doi.org/10.1016/j.tmp.2021.100814
Exploring Different Types of Sharing: A Proposed Segmentation of the Market for 'Sharing' Businesses
Publikováno v:
Psychology & Marketing. 32:891-906
Sharing instead of buying is regaining traction among today's consumers. This study aims at identifying segments of sharing consumers to unearth potentially viable clusters of a consumer behavior that is a market of growing economic relevance. By mea
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5795230bda75ebbbc43f13324c45a5dd
https://doi.org/10.1002/mar.20825
https://doi.org/10.1002/mar.20825
Publikováno v:
Journal of Consumer Psychology. 25:200-218
Although brand authenticity is gaining increasing interest in consumer behavior research and managerial practice, literature on its measurement and contribution to branding theory is still limited. This article develops an integrative framework of th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::90df4762f8b7522e3fa6729f87bde868
https://doi.org/10.1016/j.jcps.2014.11.006
https://doi.org/10.1016/j.jcps.2014.11.006